Free family event provides entertainment, activities and information for the Hispanic community
ZGS Communications announced the schedule for the 2011 La Feria de la Familia season. The first event will be held in Fort Myers, Florida on Sunday, June 12. Held annually, La Feria de la Familia is the premier multi-market family and grassroots event for Hispanics in the United States. La Feria is organized and promoted by ZGS Telemundo affiliate television stations. In 2011, La Feria artists, sponsors and services will travel to 8 markets including Boston, El Paso, Fort Myers/Naples, Hartford/Springfield, Orlando, Philadelphia, Tampa, and Washington, D.C.
The event is designed to provide information, services and entertainment in a festive, family atmosphere, completely free to the public. Last year’s events welcomed over 400 companies and more than 100,000 people. ZGS television stations strive to create a unique event for each market that caters specifically to the local community. The events feature live musical performances by local and internationally recognized artists, as well as special appearances by Telemundo celebrities.
“ZGS’s signature event, La Feria de la Familia, is an exceptional family-focused event that offers a wealth of information and services to our communities. Partnering organizations have a one of kind opportunity to showcase their goods and services to Hispanic audiences in a unique interactive environment. Year after year, we are proud to provide an experience that focuses on empowering, entertaining and supporting families and their well-being,” said Julissa Marenco, President, ZGS Station Group.
2011 Feria Schedule
- WWDT Fort Myers/Naples – June 12, Harborside Event Center
- WTMO Orlando – August 20, Osceola Heritage Park
- KTDO El Paso – September 11, El Paso Convention Center
- WNEU Boston – September 17, Arsenal Mall
- WWSI Philadelphia – September 24, National Guard Armory
- WRDM/WDMR Hartford/Springfield – September 25, Connecticut Expo Center
- WRMD Tampa – October 2, Tampa Convention Center
- WZDC Washington, D.C. – November 13, DC Armory
Over the years, La Feria has established itself as a dynamic and powerful forum. Connecting businesses to the Hispanic community, showcasing products and strengthening brands, La Feria is an interactive expo of exceptional quality, guaranteed to inform, empower and entertain.