Yvonne Lorie, President of SWAY Public Relations, a subsidiary of MGSCOMM, was honored by her peers as recipient of the 2013 HPRA PRemio PR Achievement Award. This highly competitive and prestigious award takes into account nominees that exemplify strong professional capabilities, leadership qualities, and service to the Hispanic community, as well as the public relations industry. The recognition was bestowed during the 29th Annual HPRA PRemio Awards and Scholarships Gala held Wednesday, October 23 at the Omni Hotel Los Angeles.
“Through our work we are able to impact brand image and consumer perceptions, while doing some good along the way, which is very rewarding”
“It is such an honor to be recognized for something I love doing so much. The communications industry and public relations discipline is always evolving ensuring there is never a dull moment. Through our work we are able to impact brand image and consumer perceptions, while doing some good along the way, which is very rewarding,” states Lorie. “Thank you to HPRA and everybody who made this possible.”
Adds MGSCOMM CEO, Manuel E. Machado, “It’s wonderful to see the Hispanic PR industry honor the President of MGSCOMM’s business unit, SWAY. Under Yvonne’s leadership, and with her team of talented and passionate professionals, SWAY has evolved into a thriving public relations unit, by delivering quality work that leads to business results for our client partners.”
The prestigious PRemio PR Achievement Award, sponsored by HPRA—the leading non-profit organization founded to advance the careers of Hispanics in the field of communications—is presented to an outstanding PR Professional for their hard work, dedication and leadership.
At SWAY Public Relations/MGSCOMM, Lorié directs all public relations clients including integrated campaigns with advertising support. The division offers multilingual public relations services for national and international markets including: media relations, social media development and management, community relations, event marketing, strategic alignments and promotions. Lorié’s 20-year professional career covers a variety of categories including: food & beverage, automotive, retail, luxury, non-profit, financial, healthcare and tourism.
Founded in 2003 with headquarters in Miami and offices in New York City and Mexico City, MGSCOMM is among the top 10 independent, Hispanic owned advertising and communications agencies in the U.S. The company’s AAA client roster includes: Hyundai Motor America, Tiffany & Co., Claritin (Merck), HBO Latino, MilkPEP (Hispanic got milk?), The Florida Lottery, Palm Bay Wines, Visit Orlando and Outback.