The Yoplait Save Lids to Save Lives Tour with Adamari Lopez kicked off its 2012 breast-cancer awareness campaign in the Hispanic community last week . The tour will take the popular actress, television host and breast cancer survivor to eight U.S. cities with large Hispanic populations, where Ms. Lopez will continue to urge early breast cancer detection among Latinas and enlist their support for Yoplait’s Save Lids to Save Lives® initiative.
Ms. Lopez’s tour kicked off Sept. 6 in Miami and ends Oct. 26 in Houston. She will also visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, where she will take her message of hope to Latinas through media interviews and appearances at supermarkets. This is the fifth consecutive year that Yoplait and Ms. Lopez have teamed up on behalf of Save Lids to Save Lives®, which benefits Susan G. Komen for the Cure®. For the past 14 years, Yoplait has been a passionate supporter of the fight against breast cancer, donating more than $34 million to the cause through all of its programs.
“I’m delighted once again to team up with Yoplait to help Latina women understand the importance of their breast health and inspire others to join the fight against the disease,” said Ms. Lopez, who emphasized that she was able to overcome her breast cancer diagnosis seven years ago thanks to early detection and “the tremendous support I received from my family.”
“My successful struggle with breast cancer is a testament to the fact that early detection can and does save lives, and that we are all in this together – mothers, daughters, wives, sisters, neighbors, best friends. These are the people who mean the most to us, and they are all at risk for breast cancer. To take care of the women in your life, you have to know more about breast health.”
Breast cancer is the most common form of cancer among Hispanic women. Compared to non-Hispanic White women, Latinas are less likely to have regular mammograms and follow-up for an abnormal mammogram* – a fact that may explain why they are more likely to be diagnosed at later stages of breast cancer, when the disease is more difficult to treat.**
Save Lids to Save Lives® helps combat these statistics by donating crucial research money for Susan G. Komen for the Cure®. Yoplait is its longest running food partner, and Save Lids to Save Lives® is recognized as one of the most successful cause marketing programs in the industry.
This year, for the first time, more General Mills’ brands have also joined the fight against breast cancer by carrying pink Save Lids to Save Lives lids. Starting in September, more than 20 General Mills’ brands will carry pink lids. For each pink lid we receive by June 30, 2013, General Mills will donate 10 cents to Susan G. Komen for the Cure®, up to $2,500,000. The company has already donated $500,000, and will donate up to an additional $2,000,000 based on lids submitted and other consumer actions.