Yahoo! Launches Shine Latina for Today’s Bicultural, Bilingual Woman


Today Yahoo! unveiled Shine Latina – a home for bicultural Latina lifestyle content, within Yahoo!

Shine Latina takes a unique look at women’s interests and approaches them with content in English, with nods to Hispanic cultural identity. The site -created by and for bicultural Latinas-, brings Hispanic women together to share insights, spark conversations and build a community. From news, lifestyle, food and beauty topics to parenting, career, and relationship advice, Latinas of various ages will be able to find quality original content, videos and recommendations they can relate to at a personal level and truly relevant to their tastes, cultural background and heritage.

“Shine reaches 3.57M U.S. Hispanics every month, more than any other Hispanic site,” said Javier Garcia, general manager of Yahoo!’s U.S. Hispanic business. “By offering culturally-relevant original content in Shine produced by our bicultural editorial team we aim to form deep emotional connections with bicultural Latinas at an unprecedented scale.”

Hispanics are the fastest growing demographic in the U.S., accounting for 16% of the nation’s total population with more than 50.5 million Latinos in the country.** With more than 23.77 million unique Hispanic users per a month, Yahoo! is a top digital media destination for U.S Hispanics***.

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