King.com Brings Games to Yahoo! Latin America & U.S. Hispanic Markets
Cross-platform social games company King.com has extended its partnership with Yahoo!, and now will provide even more of Yahoo!’s Hispanic consumers with access to dozens of social tournament games within Yahoo! Juegos. The full portfolio of King.com’s games appears on Yahoo!’s sites in Argentina, Chile, Colombia, Mexico, Peru, Venezuela, and Yahoo! en Espanol in the U.S.
“This new partnership will bring classic and original casual social games experiences to one of the most populous and fastest growing regions around the globe. As access to broadband and mobile devices dramatically expands in these countries, online games will remain one of its highest growth areas,” said Riccardo Zacconi, CEO, King.com. “We are excited to extend our longstanding partnership to a new, active market with such a key player.”
“As the premier digital media company, we continue to deliver the content and compelling Internet experiences consumers desire and this partnership is no exception,” said Armando Rodriguez, general manger of Yahoo! Hispanic Americas. “We’re excited to extend our partnership and provide King.com’s original games to Latin America and U.S. Hispanic consumers, who are hungry for engaging entertainment content.”