Yahoo Cranks Up New Content Machine
Portal Completes Integration of Associated Content; Hires More Bloggers
Yahoo is launching blogs, hiring writers and turning on its own fire hose of freelance content as it attempts to create and scale a low-cost model for media.
The writer’s pipeline once known as Associated Content will become the “Yahoo Contributors Network” and will feed its lineup of sites its brand of how-to and search-engine-friendly fare for close to 180 million readers every month.
Read the entire article at AdAge.com.