WWDT Telemundo Fort Myers-Naples is the most watched Spanish-language broadcast station in Fort Myers-Naples during primetime (Monday–Friday 7pm-11pm). According to Nielsen’s February 2015 survey, the station commanded 50% of the audience in the coveted adults 18-49 demo and 57% among adults 25-54. This is the second consecutive sweeps period that the station has led in primetime among adults 18-49 and the fifth consecutive win among adults 25-54.
Telemundo Fort Myers-Naples’ primetime success is credited to its engaging original lineup. Popular court show Caso Cerrado Edición Estelar was #1 at 7pm, delivering almost half of the audience. Novelas, Los Miserables at 8pm and Tierra de Reyes at 9pm, led Spanish TV among the key demos, with the majority share of the audience. The novelas were followed up by a powerful performance at 10pm with Super Series Dueños del Paraiso, commanding over two-thirds of the Spanish TV viewing in its time slot.
“These results reflect our continued leadership position in Southwest Florida’s growing Hispanic market. This validates our hit programming and dynamic community engagement,” commented Daniel Navarrete, Station Manager. “Our continued success enables us to better serve our community and deliver positive results to our advertising partners.”
Telemundo Fort Myers-Naples is also the preferred choice for Hispanic viewers in Fort Myers-Naples sign-on to sign-off. The station led all Spanish-language stations Monday throughSunday 6am-2am among adults 25-54.