WWDT Telemundo Fort Myers-Naples is the overwhelming leader for Spanish-language television viewing in the market sign-on to sign-off, according to Nielsen’s November 2015 survey. The majority of the audience with adults 18-34, 18-49 and 25-54 prefer WWDT Telemundo Fort Myers-Naples Monday through Sunday, 7am to 1am.
The station’s overall success is propelled by strong performances in every daypart. Telemundo’s morning show Un Nuevo Día dominated from 7am to 10am with adults 18-34, 18-49 and 25-54. News magazine Al Rojo Vivo con María Celeste attracted 100% of viewers 18-34. Driven by the popular bio-musical drama based on the life of the “Queen of Salsa” Celia Cruz, primetime experienced nearly 100% of total viewing among adults 18-34 at 8pm. Overall, primetime (M-F 7p-11p) outperformed the competition 75% to an astonishing 92% among the aforementioned demos.
“We are extremely pleased to continue dominating in the Fort Myers-Naples market and to see the trend in audience growth. WWDT Telemundo Fort Myers-Naples’ deep commitment to our viewers, strong and relevant local programming, continues to resonate with our audience,” said Daniel Navarrete, Station Manager.
Additionally, locally-produced news program, Telediario, was Fort Myers-Naples’ #1 choice for news in Spanish at 11pm delivering the majority of the audience among adults 18-34, 18-49 and 25-54.