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Hispanic PR & Social Marketing
Conference Master Schedule, May 10-12, 2010 |
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(last updated March 17, 2010) For the
latest schedule changes be sure to visit HispanicPRConference.com |
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Monday, May 10, 2010 |
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San Antonio Room |
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Time |
OPENING
NIGHT RECEPTION & NETWORKING |
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6:30-8:30 PM |
ANNOUNCEMENT
OF THE RESULTS OF THE HISPANIC PR CENSUS SPONSORED BY RL PUBLIC RELATIONS |
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Co-presented
by Hispanic Public Relations Association and the Hispanic PR Blog |
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Tuesday, May 11, 2010 |
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Time |
General Session Meeting Room 1 |
Session Room 2 |
Session Room 3 |
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Breakfast: Presented by McDonalds |
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7:45 AM |
Keynote: I Know You Want MeÉBut It Takes More Than
An Accent to Get Me
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CLOSED |
CLOSED |
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MIKE FERNANDEZ, VICE PRESIDENT OF PUBLIC AFFAIRS,
STATE FARM |
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9:00 A M |
Meet the Blogueras: A Roundtable with some of the
NationŐs leading Latina Bloggers |
US ARMY CASE STUDY |
Zune Case Study |
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MARISA TREVINO, PRESIDENT/PUBLISHER, LATINA LISTA |
AL QUINTANA, SENIOR VICE PRESIDENT AND GENREAL
MANAGER, AXIS-WEBER SHANDWICK FLORIDA AND LATIN AMERICA |
JAVIER FARFAN, SENIOR MARKETING GROUP MANAGER FOR
MICROSOFT CORP'S TV, VIDEO AND MUSIC GROUP |
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CINDY CASARES, MANAGING EDITOR, GUANABEE.COM |
HARVEY SPIGLER, CHIEF OF ADVERTISING AND PUBLIC
AFFAIRS, US ARMY RECRUITING BATTALION, |
JOSE PINERO, DIRECTOR OF COMMUNICATION FOR TV, VIDEO
AND MUSIC DIVISION, MICROSOFT CORPORATION |
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RORY LASSANSKE, BLOGGER-IN-CHIEF, MAMA
CONTEMPRANEA.COM |
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MODERATOR: Romina Biongiovani,
Vice President, Edelman Multicultural |
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MODERATOR: Roxana Lissa,
PRESIDENT, RL PUBLIC RELATIONS |
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10:00 AM |
Experiential Marketing: How to Successfully Engage
Latinos One-to-One |
VERIZON SOCCER CASE STUDY |
RX for Social Engagement: How one of the nationŐs
largest healthcare providers is connecting with Hispanics using Facebook,
MySpace and Twitter |
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RALPH PANIAGUA, PRESIDENT, R. PANIAGUA |
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JOSE R. VILLA, PRESIDENT, SENSIS |
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SASKIA SORROSA, SENIOR DIRECTOR, U.S. HISPANIC
MARKETING, NBA |
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RUSSELL A. BENNETT, VICE PRESIDENT OF LATINO HEALTH
SOLUTIONS, UNITED HEALTHCARE |
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EDUARDO CARVACHO, SENIOR DIRECTOR OF HISPANIC SALES
AND MARKETING, FC DALLAS |
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MODERATOR: MARCO LOPEZ, SENIOR
DIRECTOR HISPANIC GROUP,RELAY WORLDWIDE |
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11:15AM |
COFFEE BREAK ON SHOW FLOOR |
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11:45 AM |
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Presented by: Fleishman-Hillard |
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12:00 PM |
LUNCH: Are Hispanics Really More Social? |
CLOSED |
CLOSED |
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LEE VANN, PRESIDENT, CAPTURA GROUP |
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1:30 PM |
The ART (Authenticity, Relevance and Truth) of
Marketing to Latino Youth |
A Review of Key Issues and Trends Every Marketer
Needs to Know about Hispanic Social Media |
Everything you Need to Know About Partnering with
and Maximizing your use of Hispanic Spokespersons |
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FRED SOTELO,CHAIRMAN AND CEO, TOLTEC MEDIA |
JAVIER FARFAN, SENIOR MARKETING GROUP MANAGER FOR
MICROSOFT CORP'S TV, VIDEO AND MUSIC GROUP |
DIANE MEJIA-JONES, LATIN WORLD ENTERTAINMENT |
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JOSE VILLA |
ANA GARCIA, ACCOUNT SUPERVIOR, VPE PUBLIC RELATIONS |
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CHARLIE ECHEVARRY, SENIOR VP OF SALES, UNIVISION
INTERACTIVE |
ANDREA WADE, BRAND MANAGER, CREATIVE ARTISTS
ASSOCIATES (CAA) |
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TOMAS CUSTER, PUBLISHER, HISPANICTIPS.COM |
MODERATOR: Cristina Alfaro,
COMMUNICATIONS MANAGER, MCDONALDS |
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PAUL RAND, PRESIDENT/CEO, THE ZOCALO GROUP |
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MODERATOR: Stephen Chavez, VICE
PRESIDENT, KETHCHUM |
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3:00PM |
Diversity in America: A Moral and Strategic
Imperative that Must and Can be Fixed |
Open |
Open |
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MARIA DAHL-SMITH, DIRECTOR OF COMMUNICATIONS OF AND
DEVELOPMENT FOR THE HISPANIC INITIATIVES DIVISION, BOY SCOUTS OF AMERICA |
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GLENN LLOPIS, CHAIRMAN, CENTER FOR HISPANIC
LEADERSHIP |
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BERNADETTE MORRIS, PRESIDENT/CEO OF BLACK PR WIRE
and SONSHINE COMMUNICATIONS |
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DORIS AGUIRRE, DCA PROFESSIONAL SEARCH |
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MODERATOR: Armando Azarloza,
PRESIDENT, THE AXIS AGENCY |
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4:00 PM |
COFFEE BREAK ON SHOW FLOOR |
CLOSED |
CLOSED |
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4:15 PM |
Spectacular strategies to create powerful Hispanic
CSR programs that drive results and lead to long-term brand loyalty |
CLOSED |
CLOSED |
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MIKE FERNANDEZ, VICE PRESIDENT OF PUBLIC AFFAIRS FOR
STATE FARM |
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MINDY FIGUEROA, PRESIDENT, Latin2Latin
Marketing+Communications on behalf of Scholastic |
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MELISSA RICHARDSON BANKS, PRESIDENT, CAUSE CONNECT |
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MODERATOR: Aymee Zubizarreta |
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5:00 PM |
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6:30 PM |
Reception Dinner followed by Off Site AFTER PARTY
TBA |
CLOSED |
CLOSED |
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SPECIAL GUEST TO BE ANNOUNCED |
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8:00 PM |
OFF SITE AFTER PARTY - TBA |
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Wednesday, May 12, 2010 |
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Time |
General Session Room 1 |
Session Room 2 |
Session Room 3 |
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Breakfast: Presented by VPE Public Relations |
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7:45 AM |
PR vs. Advertising: A Frank Discussion About Which
Discipline is Best Suited to Lead Hispanic Social Marketing Initiatives and
Why |
CLOSED |
CLOSED |
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LEE VAN, PRESIDENT, CAPTURA GROUP |
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ARMANDO AZARLOZA, PRESIDENT, THE AXIS AGENCY |
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CHARLIE ECHEVERRY, SENIOR VP OF SALES, UNIVISION
INTERACTIVE |
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MODERATOR: Deborah Charnes, VICE
PRESIDENT AND MANAGING DIRECTOR OF PUBLIC RELATIONS, BROMLEY COMMUNICATIONS |
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9:00 A M |
In An Era When Salsa Outsells Catsup, Whatcha Gonna
Do About It? |
Cause Marketing en Espa–ol: Lessons from the Hit ÔGo
RedÓ and ŇConozca Su CorazonŐ Campaigns of the American Heart
Association |
OPEN |
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RUDY RODRIGUEZ, DIRECTOR OF MULTICULTURAL MARKETING,
GENERAL MILLS |
PATRICIA BEATTY-GONZALEZ, DIRECTOR OF CAUSE
COMMUNICATIONS, AMERCIAN HEART ASSOCIATION |
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TRACI RODEMEYER, MANAGER OF PORK INFORMATION,
NATIONAL PORK BOARD |
CARLOS ALCAZAR, PRESIDENT & CEO, HISPANIC
COMMUNICATIONS NETWORK |
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CHEF GUSTAVO CHAVEZ, CELEBRITY CHEF, EL CHILE MAYOR |
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MODERATOR: Deborah Charnes, VICE
PRESIDENT AND MANAGING DIRECTOR OF PUBLIC RELATIONS, BROMLEY COMMUNICATIONS |
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10:00 AM |
The Gold Standard of Measuring ROI for Your Hispanic
PR and Social Marketing Campaigns |
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CARLOS SANTIAGO, PRESIDENT AND CHIEF STRATEGIST FOR
SATIAGO ROI |
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JORGE DIAZ DE VILLEGAS, SENIOR VICE PRESIDENT AND
CO-CHAIR, FH HISPANIA AND GENERAL MANAGER, FH MIAMI |
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DAVID HENRY, PRESIDENT, TELENOTICIAS |
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MODERATOR: Cristy Clavijo-Kish,
SENIOR VICE PRESIDENT OF MULTICULTURAL MARKETS, PR NEWSWIRE |
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11:15AM |
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MLS SOCCER CASE STUDY |
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MARISABEL MUNOZ, DIRECTOR OF INTERNATIONAL
COMMUNICATIONS, MAJOR LEAGUE SOCCER (MLS) AND SOCCER UNITED MARKETING (SUM) |
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11:45 AM |
COFFEE BREAK ON SHOW FLOOR |
CLOSED |
CLOSED |
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12:00 PM |
LUNCH |
CLOSED |
CLOSED |
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SURPRISE GUEST SPEAKER TO BE ANNOUNCED |
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1:30 PM |
Success Stories: Hispanic Social Marketing Pioneers |
Practical Case Study Insights on the DoŐs and DonŐt
of Hispanic Social Media Measurement |
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ANDREW HERRERA, FOUNDER/CEO, REMEZCLA.COM |
CARLOS SANTIAGO, PRESIDENT AND CHIEF STRATEGIST FOR
SANTIAGO ROI |
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PATRICIA BEATTY GONZALEZ, DIRECTOR OF CAUSE
COMMUNICATIONS, AMERCIAN HEART ASSOCIATION |
STEPHANIE NOBLE, CEO, PADEN NOBLE CONSULTING |
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JOSE PINERO, DIRECTOR OF COMMUNICATION FOR TV, VIDEO
AND MUSIC DIVISION, MICROSOFT CORPORATION |
MIGUEL PEREZ, FOUNDER and CEO of MORPHOLYTICS |
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MODERATOR: Romina Biongiovani,
WESTERN REGION VICE PRESIDENT, EDELMAN MULTICULTURAL |
SUZANNE CORDERO, HISPANIC WESTERN REGION MANAGER,
EDELMAN DIGITAL |
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3:00PM |
Diversity Forum on How to Help Hispanic Media Cover
Issue of Structural Racism (Presented by the Kellogg Foundation) |
OPEN |
OPEN |
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4:00 PM |
Your Ultimate Guide to Scoring Great Coverage with
traditional, broadcast and online Hispanic Media |
CLOSED |
CLOSED |
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MANNY RUIZ, CO-PUBLISHER, HISPANIC PR BLOG |
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MODERATOR: Cruz Flores,
MULTICULTURAL MARKETS, QWEST COMMUNICATIONS Multicultural Markets |
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4:15 PM |
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6:00 PM |
CONFERENCE CONCLUDES |
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