Hispanic PR & Social Marketing Conference Master Schedule, May 10-12, 2010
(last updated March 17, 2010) For the latest schedule changes be sure to visit HispanicPRConference.com
Monday, May 10, 2010
       
San Antonio Room
       
Time OPENING NIGHT RECEPTION & NETWORKING
6:30-8:30 PM ANNOUNCEMENT OF THE RESULTS OF THE HISPANIC PR CENSUS SPONSORED BY RL PUBLIC RELATIONS
  Co-presented by Hispanic Public Relations Association and the Hispanic PR Blog  
Tuesday, May 11, 2010
       
Time General Session Meeting Room 1 Session Room 2 Session Room 3
       
  Breakfast: Presented by McDonalds    
7:45 AM Keynote: I Know You Want MeÉBut It Takes More Than An Accent to Get Me
CLOSED CLOSED
  MIKE FERNANDEZ, VICE PRESIDENT OF PUBLIC AFFAIRS, STATE FARM    
       
       
       
9:00 A M Meet the Blogueras: A Roundtable with some of the NationŐs leading Latina Bloggers US ARMY CASE STUDY Zune Case Study
  MARISA TREVINO, PRESIDENT/PUBLISHER, LATINA LISTA AL QUINTANA, SENIOR VICE PRESIDENT AND GENREAL MANAGER, AXIS-WEBER SHANDWICK FLORIDA AND LATIN AMERICA JAVIER FARFAN, SENIOR MARKETING GROUP MANAGER FOR MICROSOFT CORP'S TV, VIDEO AND MUSIC GROUP
  CINDY CASARES, MANAGING EDITOR, GUANABEE.COM HARVEY SPIGLER, CHIEF OF ADVERTISING AND PUBLIC AFFAIRS, US ARMY RECRUITING BATTALION, JOSE PINERO, DIRECTOR OF COMMUNICATION FOR TV, VIDEO AND MUSIC DIVISION, MICROSOFT CORPORATION
  RORY LASSANSKE, BLOGGER-IN-CHIEF, MAMA CONTEMPRANEA.COM   MODERATOR: Romina Biongiovani, Vice President, Edelman Multicultural
  MODERATOR: Roxana Lissa, PRESIDENT, RL PUBLIC RELATIONS    
       
10:00 AM Experiential Marketing: How to Successfully Engage Latinos One-to-One VERIZON SOCCER CASE STUDY RX for Social Engagement: How one of the nationŐs largest healthcare providers is connecting with Hispanics using Facebook, MySpace and Twitter
  RALPH PANIAGUA, PRESIDENT, R. PANIAGUA   JOSE R. VILLA, PRESIDENT, SENSIS
  SASKIA SORROSA, SENIOR DIRECTOR, U.S. HISPANIC MARKETING, NBA   RUSSELL A. BENNETT, VICE PRESIDENT OF LATINO HEALTH SOLUTIONS, UNITED HEALTHCARE
  EDUARDO CARVACHO, SENIOR DIRECTOR OF HISPANIC SALES AND MARKETING, FC DALLAS    
  MODERATOR: MARCO LOPEZ, SENIOR DIRECTOR HISPANIC GROUP,RELAY WORLDWIDE    
       
       
11:15AM COFFEE BREAK ON SHOW FLOOR    
       
       
       
       
       
       
11:45 AM      
       
  Presented by: Fleishman-Hillard    
12:00 PM LUNCH: Are Hispanics Really More Social? CLOSED CLOSED
  LEE VANN, PRESIDENT, CAPTURA GROUP    
       
       
1:30 PM The ART (Authenticity, Relevance and Truth) of Marketing to Latino Youth A Review of Key Issues and Trends Every Marketer Needs to Know about Hispanic Social Media Everything you Need to Know About Partnering with and Maximizing your use of Hispanic Spokespersons
  FRED SOTELO,CHAIRMAN AND CEO, TOLTEC MEDIA JAVIER FARFAN, SENIOR MARKETING GROUP MANAGER FOR MICROSOFT CORP'S TV, VIDEO AND MUSIC GROUP DIANE MEJIA-JONES, LATIN WORLD ENTERTAINMENT
    JOSE VILLA ANA GARCIA, ACCOUNT SUPERVIOR, VPE PUBLIC RELATIONS
    CHARLIE ECHEVARRY, SENIOR VP OF SALES, UNIVISION INTERACTIVE ANDREA WADE, BRAND MANAGER, CREATIVE ARTISTS ASSOCIATES (CAA)
    TOMAS CUSTER, PUBLISHER, HISPANICTIPS.COM MODERATOR: Cristina Alfaro, COMMUNICATIONS MANAGER, MCDONALDS
    PAUL RAND, PRESIDENT/CEO, THE ZOCALO GROUP  
    MODERATOR: Stephen Chavez, VICE PRESIDENT, KETHCHUM  
3:00PM Diversity in America: A Moral and Strategic Imperative that Must and Can be Fixed Open Open
  MARIA DAHL-SMITH, DIRECTOR OF COMMUNICATIONS OF AND DEVELOPMENT FOR THE HISPANIC INITIATIVES DIVISION, BOY SCOUTS OF AMERICA    
  GLENN LLOPIS, CHAIRMAN, CENTER FOR HISPANIC LEADERSHIP    
  BERNADETTE MORRIS, PRESIDENT/CEO OF BLACK PR WIRE and SONSHINE COMMUNICATIONS    
  DORIS AGUIRRE, DCA PROFESSIONAL SEARCH    
  MODERATOR: Armando Azarloza, PRESIDENT, THE AXIS AGENCY    
       
4:00 PM COFFEE BREAK ON SHOW FLOOR CLOSED CLOSED
       
       
       
4:15 PM Spectacular strategies to create powerful Hispanic CSR programs that drive results and lead to long-term brand loyalty CLOSED CLOSED
  MIKE FERNANDEZ, VICE PRESIDENT OF PUBLIC AFFAIRS FOR STATE FARM    
  MINDY FIGUEROA, PRESIDENT, Latin2Latin Marketing+Communications on behalf of Scholastic    
  MELISSA RICHARDSON BANKS, PRESIDENT, CAUSE CONNECT    
  MODERATOR: Aymee Zubizarreta    
       
5:00 PM      
       
6:30 PM Reception Dinner followed by Off Site AFTER PARTY TBA CLOSED CLOSED
  SPECIAL GUEST TO BE ANNOUNCED    
       
       
       
8:00 PM OFF SITE AFTER PARTY - TBA    
Wednesday, May 12, 2010
       
Time General Session Room 1 Session Room 2 Session Room 3
       
  Breakfast: Presented by VPE Public Relations    
7:45 AM PR vs. Advertising: A Frank Discussion About Which Discipline is Best Suited to Lead Hispanic Social Marketing Initiatives and Why CLOSED CLOSED
  LEE VAN, PRESIDENT, CAPTURA GROUP    
  ARMANDO AZARLOZA, PRESIDENT, THE AXIS AGENCY    
  CHARLIE ECHEVERRY, SENIOR VP OF SALES, UNIVISION INTERACTIVE    
  MODERATOR: Deborah Charnes, VICE PRESIDENT AND MANAGING DIRECTOR OF PUBLIC RELATIONS, BROMLEY COMMUNICATIONS    
9:00 A M In An Era When Salsa Outsells Catsup, Whatcha Gonna Do About It? Cause Marketing en Espa–ol: Lessons from the Hit ÔGo RedÓ and  ŇConozca Su CorazonŐ Campaigns of the American Heart Association OPEN
  RUDY RODRIGUEZ, DIRECTOR OF MULTICULTURAL MARKETING, GENERAL MILLS PATRICIA BEATTY-GONZALEZ, DIRECTOR OF CAUSE COMMUNICATIONS, AMERCIAN HEART ASSOCIATION  
  TRACI RODEMEYER, MANAGER OF PORK INFORMATION, NATIONAL PORK BOARD CARLOS ALCAZAR, PRESIDENT & CEO, HISPANIC COMMUNICATIONS NETWORK  
  CHEF GUSTAVO CHAVEZ, CELEBRITY CHEF, EL CHILE MAYOR    
  MODERATOR: Deborah Charnes, VICE PRESIDENT AND MANAGING DIRECTOR OF PUBLIC RELATIONS, BROMLEY COMMUNICATIONS    
       
10:00 AM The Gold Standard of Measuring ROI for Your Hispanic PR and Social Marketing Campaigns    
  CARLOS SANTIAGO, PRESIDENT AND CHIEF STRATEGIST FOR SATIAGO ROI    
  JORGE DIAZ DE VILLEGAS, SENIOR VICE PRESIDENT AND CO-CHAIR, FH HISPANIA AND GENERAL MANAGER, FH MIAMI    
  DAVID HENRY, PRESIDENT, TELENOTICIAS    
  MODERATOR: Cristy Clavijo-Kish, SENIOR VICE PRESIDENT OF MULTICULTURAL MARKETS, PR NEWSWIRE    
       
       
11:15AM   MLS SOCCER CASE STUDY  
    MARISABEL MUNOZ, DIRECTOR OF INTERNATIONAL COMMUNICATIONS, MAJOR LEAGUE SOCCER (MLS) AND SOCCER UNITED MARKETING (SUM)  
       
       
       
       
       
11:45 AM COFFEE BREAK ON SHOW FLOOR CLOSED CLOSED
       
       
12:00 PM LUNCH CLOSED CLOSED
  SURPRISE GUEST SPEAKER TO BE ANNOUNCED    
       
       
1:30 PM Success Stories: Hispanic Social Marketing Pioneers Practical Case Study Insights on the DoŐs and DonŐt of Hispanic Social Media Measurement  
  ANDREW HERRERA, FOUNDER/CEO, REMEZCLA.COM CARLOS SANTIAGO, PRESIDENT AND CHIEF STRATEGIST FOR SANTIAGO ROI  
  PATRICIA BEATTY GONZALEZ, DIRECTOR OF CAUSE COMMUNICATIONS, AMERCIAN HEART ASSOCIATION STEPHANIE NOBLE, CEO, PADEN NOBLE CONSULTING  
  JOSE PINERO, DIRECTOR OF COMMUNICATION FOR TV, VIDEO AND MUSIC DIVISION, MICROSOFT CORPORATION MIGUEL PEREZ, FOUNDER and CEO of MORPHOLYTICS  
  MODERATOR: Romina Biongiovani, WESTERN REGION VICE PRESIDENT, EDELMAN MULTICULTURAL SUZANNE CORDERO, HISPANIC WESTERN REGION MANAGER, EDELMAN DIGITAL  
       
       
3:00PM Diversity Forum on How to Help Hispanic Media Cover Issue of Structural Racism (Presented by the Kellogg Foundation) OPEN OPEN
       
       
       
       
       
       
4:00 PM Your Ultimate Guide to Scoring Great Coverage with traditional, broadcast and online Hispanic Media CLOSED CLOSED
  MANNY RUIZ, CO-PUBLISHER, HISPANIC PR BLOG    
  MODERATOR: Cruz Flores, MULTICULTURAL MARKETS, QWEST COMMUNICATIONS Multicultural Markets    
       
4:15 PM      
       
       
       
       
       
6:00 PM CONFERENCE CONCLUDES