P&G’s Panel of Women Helps Amplify Word-of-Mouth Marketing

Tremor is a Procter & Gamble-owned word-of-mouth (WOM) marketing organization. A 16-year veteran of P&G, Chris Laird began his career as an account manager in sales, then assumed a variety of sales and marketing assignments in the company’s market development organizations and global business units in Canada and the US across the majority of the company’s portfolio. Just prior to his role at Tremor, Laird managed a $500 million portfolio of P&G Beauty & Grooming brands, including Gillette, Braun, Olay, Venus, Old Spice, Ivory, Zest and Secret. In this interview, Laird spoke with eMarketer writer/analyst Tobi Elkin about the influence of online word-of-mouth on health and beauty brand purchases. Read More »