Wonderful Pistachios partners with Laura Posada to engage with U.S. Hispanic consumers
Wonderful Pistachios announced today that TV personality, certified master life coach and bicultural motivational speaker Laura Posada will serve as the brand’s Latina ambassador to promote the health attributes of pistachios and the importance of healthy snacking habits among Hispanics. The renowned author and celebrity mom will encourage healthy living and help raise awareness of the brand and the product’s key nutrition benefits.
“Due to her extensive expertise in fitness and family health, we felt that Laura Posada was a perfect fit for the brand, and we are thrilled to welcome her on board as our first ambassador to the Hispanic community,” said Adam Cooper, vice president of marketing . “Laura will not only help us communicate the nutritional benefits of our products to consumers, but she will also provide them with valuable tips on how to lead healthier, more balanced lives.”
Posada will kick off Wonderful Pistachios’ 2016 campaign with a variety of consumer and media activities that will allow her to connect with the U.S. Hispanic audience and provide advice on how to eat better and improve overall fitness.
“Encouraging individuals to live and maintain a healthy physical and emotional life is the foundation of the work I do through my various platforms, so I am thrilled to work with the Wonderful Pistachios family to further our shared goal of fostering good habits among Latinos,” affirmed Posada. “Healthy living starts with simple solutions, and healthy snacking is a great first step toward achieving a well-balanced lifestyle.”
This partnership marks the first time the brand has worked with a spokesperson to lead a Hispanic specific outreach.
For more information or to schedule an interview with Laura Posada, please contact Havas FORMULATIN at: [email protected]