– WOMMA members will get discounted rate to attend conference

LOS ANGELES, CA — The Word of Mouth Marketing Association (WOMMA) is supporting the Hispanic Public Relations Association (HPRA) and Hispanicize to become an association co-sponsor of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference.

“We’re proud to support HPRA and Hispanicize for what is regarded as the leading conference about best practices in marketing to Latinos through social media,” Kristen Smith, WOMMA’s Executive Director.

Co-presented by HPRA, the Public Relations Society of America and Hispanicize, the conference will feature more than 32 professional development opportunities and 80 speakers and keynoters over three full days from the fields of Hispanic social media, blogs and public relations.

(See most recent conference agenda here).

The conference will take place at the Renaissance Hollywood Hotel & Spa next door to the world famous Kodak Theater and the Hollywood Walk of Fame.

Hispanicize 2011 features presentations from senior multicultural PR and social media speakers from such corporations and organizations as Coca-Cola, Pepsico, Unilever, Nestlé, General Mills, Sprint, McDonald’s, Verizon, General Motors, Wal-Mart, Levi Strauss & Company, Diageo, Microsoft, Ford, UnitedHealthcare, Lowe’s, Southwest Airlines, PRSA and Ronald McDonald House Charities, among others.  (See most recent list of speakers here).


The official Advertising Agency Partner of the conference is The Sensis Agency and the Latino Social Media Agency partner of Hispanicize 2011 is Fleishman Hillard.  The official Automotive Partner of the conference is Buick.  For the second year in a row the official airline partner of Hispanicize 2011 is Southwest Airlines.  Other sponsors include The Walt Disney Company, Walmart, Sprint, McDonald’s, Que Rica Vida (General Mills), UnitedHealthcare, Clorox, Ford, Kolcraft, Lowe’s, VPE Public Relations, TeleNoticias, Business Wire, The Axis Agency, PR Newswire, The Zocalo Group, Super Boleteria, RL Public Relations and Stone Crossing Solutions.

Conference media partners are Adweek, Brandweek, the National Association of Hispanic Publications, Latino Leaders Magazine, Latin Heat, My Latino Voice and BeingLatino.

Conference sponsorship information is available by contacting info@hispanicprblog.com.  The conference hashtag is #HISPZ11.  To sign up for conference-related Twitter headlines visit www.Twitter.com/Hispanicize.


The agenda for Hispanicize 2011 has been organized by a prestigious national advisory board consisting of: Nina Price (General Motors); Nadine Sterba (Nestlé); Sarah-Frances Wallace @sfwallace (Lowe’s); Carla Dodds (Walmart U.S.); Maria Rodas (General Mills/Que Rica Vida); Jose Pinero @josepinero (Microsoft / Xbox); Octavio Navarro @octavionavarro (Ford Motor Co.); Cristina Alfaro @crisalfer ( McDonald’s); Russell Bennett @rbnt (UnitedHealthcare); Diane Jones Lowrey (Levi Strauss & Company); Olga Romero @olga007 (Southwest Airlines); Hector Galvan, @LatinoLowrider1 (Sprint Nextel); Clara Carrier @rmhc (Ronald McDonald House Charities); Lourdes Rodriguez @Lourdes_Rod (Hispanic Public Relations Association – LA and VPE); David Henry @TeleNoticias (TeleNoticias & Hispanic Public Relations Association-NY); Maribel Ferrer @FHHispania (Fleishman Hillard); Jose Villa @jrvilla (The Sensis Agency); Roxana Lissa (RL Public Relations); John Echeveste @VPEPR (VPE Public Relations); Armando Azarloza @360culture (The Axis Agency); Romina Bongiovanni @rominabon (Edelman Multicultural); Zandra Zuno @ZandraZuno (GolinHarris Confianza); Manny Ruiz @papiblogger (Hispanicize/PapiBlogger); Cristy Clavijo-Kish @LatinoMarketing (PR Newswire); Rory Lassanske @mcontemporanea (Mamá Contemporánea); Jennifer Hutcheson @mami2mommy (Mami2Mommy); Joscelyn Ramos @JoscelynRC (Mami of Multiples); Rosa Alonso @mylatinovoice (My Latino Voice); and Lance Rios @beinglatino (Being Latino Facebook Fan Page).


WOMMA, http://www.womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms — or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.

About Hispanicize

Co-headquartered in New York and Miami, Hispanicize is the complete resource for Hispanic social media marketers and Latino bloggers.  The company was co-founded by Latino social media thought leaders Manny Ruiz, Louis Pagan and Migdalia Rivera.

The company is led by a management team that has co-founded several well established, media companies and organizations, including: Hispanic PR Wire, the Hispanic Digital Network, the Hispanic PR Blog, LATISM, Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, Latino Rebranded and Latina on a Mission.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.  In addition to editorial content, the company also offers a variety of paid Hispanic social media consulting and training services.

To follow Hispanicize.com on its Facebook fan page, visit http://www.facebook.com/hispanicize or on Twitter @Hispanicize.  The Hispanicize hashtag is #HISPZ.

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