Hispanic PR Blog

70% of Hispanic-American women have at least one risk factor for leading cause of death¹

WomenHeart: The National Coalition for Women with Heart Disease celebrates American Heart Month today by announcing the launch of Para la Mujer Hispana – the first national heart health education initiative for Spanish speaking women. The program – made possible through a cause-marketing partnership with the national off-price retailer, Burlington Coat Factory – is designed to empower this high risk population to take charge of their heart health. Heart disease is the leading cause of death for women, and according to a recently published study in the Journal of the American Medical Association, 34 percent of Hispanic American women have at one risk factor for heart disease, 24 percent have two risk factors, and 12 percent have three risk factors.¹

“Hispanic American women are at increased risk for heart disease, and WomenHeart aims to help them better understand their leading health risk and take action to live a heart healthy life,” said Lisa M. Tate, CEO, WomenHeart.

The program will be launched today with five free heart health events in select Burlington Coat Factory locations. Each event will feature free heart health education from WomenHeart (in Spanish and English), free blood pressure screenings, the opportunity to donate $1 or more at check-out to WomenHeart, and for a donation of $10 or more, receive the coveted Red Dress pin – the national symbol of the fight against heart disease in women. Store locations for these events are:

Northline Commons

4426 North Freeway

Houston, TX 77022

Union Square

40 East 14^th Street

New York City, New York 10003

11211 183^rd Street

Cerritos, CA 90703

Next to Riverside Mall

2208 S. Harlem Avenue

North Riverside, IL 60546

Airport Plaza

5737 NW 7^th Street

Miami, FL 33126