Do Women Bloggers Want to Work with Your Brand?

Marketers must be aware of blogger expectations to foster good relationships

Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.

According to the bloggers surveyed, long-term relationships with brands were key. Nearly six in 10 preferred to work over a long period with just a few favored brands, while 23% would follow a more casual model with many brands. Relationships with tech, health and beauty, and food and beverage marketers were the most sought-after. Read More »