With Google in the Game, Will Hispanic Digital (Finally) Grow?
Search Giant Makes Serious Commitment to Market With Hire of Former Terra COO Mark Lopez
Last week Google hosted its first marketing forum dedicated to the U.S. Hispanic market. Braving the streets of New York after almost 20 inches of snow had fallen, several hundred professionals showed up, and that’s because when Google talks, people listen.
“The idea was to communicate Google’s commitment to this audience and to share best practices in the US Hispanic digital space,” said Mark Lopez, who left Hispanic portal Terra.com last November to head up this new “specialist” team for Google. The goal of the forum was twofold: 1) to drive home the point that Hispanic audiences, especially younger Latinos, consume digital media first — before TV and other media, and 2) that Hispanic marketers, media buyers and planners should rethink the role of digital in their media mix to reflect the reality of their audiences.
Read the entire article at Ad Age.