Hispanic Content Marketing is the central theme of this year’s record-setting marketing industry agenda of Hispanicize 2013 (www.HispanicizeEvent.com) unveiled today. Hispanicize 2013 will take place April 9-13 at Miami Beach’s Eden Roc hotel (book your hotel: http://ow.ly/iRFnV).
Including 17 blogger industry related sessions, the five-day, annual Hispanic trends event features more than 52 sessions on Hispanic marketing and social media alone. Altogether more than 100 sessions and 260 speakers will be showcased at Hispanicize 2013 including influencers from the Latin music, film and business industries.
“The Age of Hispanic Content Marketing is upon us and Hispanicize 2013 personifies this with leading Hispanic brands and agencies that are bringing their A-game of executives, ideas and case studies,” said Manny Ruiz, founder and creative director of Hispanicize 2013. “Every industry of Hispanic marketing – advertising, PR, social, digital – is represented as part of a brands-speak-first agenda that is simply the most relevant, largest and comprehensive one ever assembled.”
Among the top brands presenting at this year’s event are: P&G, Target, Allstate, AT&T, Disney, McDonald’s, Radio Shack, State Farm, Coca-Cola, Kellogg’s, General Motors, Sherwin-Williams, Xbox, Sprint, Maseca, AARP, Pandora, NBCUniversal, Lowe’s, Transitions, Rosetta Stone, Indio Beer and more. Leading agencies that will speak at this year’s event include Accentmarketing, LatinWorks, Alma DDB, Lapiz, Republica, The Axis Agency, The Zocalo Group, JeffreyGroup , Newlink Group, Formulatin and Fleishman-Hillard, among many others.
A preview of the constantly updated full event agenda can be viewed at this link: http://ow.ly/iWSV9. The event’s remaining final agenda will be unveiled March 21.
MARKETING AND SOCIAL MEDIA SESSIONS
This year’s agenda was created with the help of the 50-member advisory board of Hispanicize 2013, Hispanic advertising agency partners and the event’s two co-founding organizations, the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA).
Below is a day-by-day breakdown of marketing and social media related sessions of this year’s event:
TUESDAY, APRIL 9
State of Hispanic Social Media Roundtable
Digital PR: How to Create a Social Revolución!
Follow Your Nose to Profits: Using Scent Marketing in the Hispanic Market
Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming ‘American’ Lifestyles & Tastes
CASE STUDY: Indio Finally Llegó – The Success Insights of Launching Indio Beer in the U.S. Hispanic Market
The Age of Hispanic Content Marketing: It’s Implications and Impact
WEDNESDAY, APRIL 10
The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers
You’re the Controller: Latino Insights to the World of Gaming Entertainment
The Future of Multicultural Marketing Agencies
LatinoShop Study – A Deep Dive at Latino Shopping Behavior
Hispanic Market Trends 2013: An In-Depth Look at the Cultural and Marketing Shifts (1 hr., 30 min.)
Latin Music Trends: in 2013: What’s Hot and What’s Not
Marketing Your Film: New Ideas, Technology and Approaches in 2013
CASE STUDY: How Rosetta Stone’s ‘Open Your World’ Campaign Changed Perceptions & Drove Award-winning Results
Creativity today: What is the role of the Creative Director in a Hispanic agency in 2013 and beyond?
THURSDAY, APRIL 11
How to Create Branded Videos that Go Viral
Return on Relationship: Relationships ARE the New Currency
15 Minutes of Genius: Marketers’ Edition (1 hr., 30 min.)
Hispanic Mobile Marketing: The Third Screen is Here!
Multichannel Attribution: Measuring Hispanic Marketing ROI in the Digital Era
How to Plan and Execute a Great Latino Blogger Event
FRIDAY, APRIL 12
Google and YouTube Latino: A 2013 U.S. Hispanic Update
Breaking into Pandora’s Latin Music Selection: An Inside Peek
El Buen Pitch Contest (1 hr. 30 min.)
Highly Recommended: Harnessing WOM & Social Media to Build Your Brand and Drive Business
Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online
Maseca Digital Case Study
Digital Case Studies: A Look at the Hispanic Brands Who Hit It Out of the Park in 2012
Blogging Case Study: The American Latino Heritage Road Trip
SATURDAY, APRIL 13
Mama Power: Best Practices & Insights from the Communities of Latina Mom Bloggers
Your Brand Ought to Be in Pictures: Capturing the Value of Digital Video Storytelling in Today’s Latino Marketing Mix
CASE STUDY: State Farm Fan Pass
The Next Generation: How to Reach the Latino Tween
Sponsorship Information
Sponsorship information is available by emailing sponsorship@hispanicizeevent.com or contacting tel: 203.364.4779.
Sponsorship and Registration Information
The title sponsor of the event is Procter & Gamble. As of today, confirmed other sponsors include: Coca-Cola, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, ViSalus, Swiffer, Fender, Radio Shack, Transitions, NBC Latino, The Axis Agency, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, Business Wire, Sensis Agency, PR Newswire, The Zocalo Group, Yo Soy Segundo, El Sentinel, The American Latino Museum, Marketwire, The St. Augustine Visitor’s Bureau, Collective Bias and several more brands who will shortly be disclosed. Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, PRODU and Hispanic Market Weekly.
Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119