Hispanic Content Marketing is the central theme of this year’s record-setting marketing industry agenda of Hispanicize 2013 (www.HispanicizeEvent.com) unveiled today.  Hispanicize 2013 will take place April 9-13 at Miami Beach’s Eden Roc hotel (book your hotel: http://ow.ly/iRFnV).

Including 17 blogger industry related sessions, the five-day, annual Hispanic trends event features more than 52 sessions on Hispanic marketing and social media alone.  Altogether more than 100 sessions and 260 speakers will be showcased at Hispanicize 2013 including influencers from the Latin music, film and business industries.

“The Age of Hispanic Content Marketing is upon us and Hispanicize 2013 personifies this with leading Hispanic brands and agencies that are bringing their A-game of executives, ideas and case studies,” said Manny Ruiz, founder and creative director of Hispanicize 2013.  “Every industry of Hispanic marketing – advertising, PR, social, digital – is represented as part of a brands-speak-first agenda that is simply the most relevant, largest and comprehensive one ever assembled.”

Among the top brands presenting at this year’s event are: P&G, Target, Allstate, AT&T, Disney, McDonald’s, Radio Shack, State Farm, Coca-Cola, Kellogg’s, General Motors, Sherwin-Williams, Xbox, Sprint, Maseca, AARP, Pandora, NBCUniversal, Lowe’s, Transitions, Rosetta Stone, Indio Beer and more.  Leading agencies that will speak at this year’s event include Accentmarketing, LatinWorks, Alma DDB, Lapiz, Republica, The Axis Agency, The Zocalo Group, JeffreyGroup , Newlink Group, Formulatin and Fleishman-Hillard, among many others.

A preview of the constantly updated full event agenda can be viewed at this link: http://ow.ly/iWSV9.  The event’s remaining final agenda will be unveiled March 21.


This year’s agenda was created with the help of the 50-member advisory board of Hispanicize 2013, Hispanic advertising agency partners and the event’s two co-founding organizations, the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA).


Below is a day-by-day breakdown of marketing and social media related sessions of this year’s event:

State of Hispanic Social Media Roundtable

Digital PR: How to Create a Social Revolución!

Follow Your Nose to Profits: Using Scent Marketing in the Hispanic Market

Gringo Latinos: How Hispanic Culture & Flavors are Steadily Transforming ‘American’ Lifestyles & Tastes

CASE STUDY: Indio Finally Llegó – The Success Insights of Launching Indio Beer in the U.S. Hispanic Market

The Age of Hispanic Content Marketing: It’s Implications and Impact


The Rules Of Engagement 2013: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers

You’re the Controller: Latino Insights to the World of Gaming Entertainment

The Future of Multicultural Marketing Agencies

LatinoShop Study – A Deep Dive at Latino Shopping Behavior

Hispanic Market Trends 2013: An In-Depth Look at the Cultural and Marketing Shifts (1 hr., 30 min.)

Latin Music Trends: in 2013: What’s Hot and What’s Not

Marketing Your Film: New Ideas, Technology and Approaches in 2013

CASE STUDY: How Rosetta Stone’s ‘Open Your World’ Campaign Changed Perceptions & Drove Award-winning Results

 Creativity today: What is the role of the Creative Director in a Hispanic agency in 2013 and beyond?



How to Create Branded Videos that Go Viral

Return on Relationship: Relationships ARE the New Currency

15 Minutes of Genius: Marketers’ Edition (1 hr., 30 min.)

 Hispanic Mobile Marketing: The Third Screen is Here!

Multichannel Attribution: Measuring Hispanic Marketing ROI in the Digital Era

 How to Plan and Execute a Great Latino Blogger Event



Google and YouTube Latino: A 2013 U.S. Hispanic Update

 Breaking into Pandora’s Latin Music Selection: An Inside Peek

 El Buen Pitch Contest (1 hr. 30 min.)

 Highly Recommended: Harnessing WOM & Social Media to Build Your Brand and Drive Business

Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online

Maseca Digital Case Study

Digital Case Studies: A Look at the Hispanic Brands Who Hit It Out of the Park in 2012

Blogging Case Study: The American Latino Heritage Road Trip



Mama Power: Best Practices & Insights from the Communities of Latina Mom Bloggers

Your Brand Ought to Be in Pictures: Capturing the Value of Digital Video Storytelling in Today’s Latino Marketing Mix

CASE STUDY: State Farm Fan Pass

 The Next Generation: How to Reach the Latino Tween


Sponsorship Information


Sponsorship information is available by emailing sponsorship@hispanicizeevent.com or contacting tel: 203.364.4779.

Sponsorship and Registration Information


The title sponsor of the event is Procter & Gamble.  As of today, confirmed other sponsors include: Coca-Cola, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, ViSalus, Swiffer, Fender, Radio Shack, Transitions, NBC Latino, The Axis Agency, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, Business Wire, Sensis Agency, PR Newswire, The Zocalo Group, Yo Soy Segundo, El Sentinel, The American Latino Museum, Marketwire, The St. Augustine Visitor’s Bureau, Collective Bias and several more brands who will shortly be disclosed.  Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, PRODU and Hispanic Market Weekly.


Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  To reserve a hotel room visit https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

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