Young creatives from Wing, Said Fayad and Marc Duran, were selected as 2012 Young Creative winners for work submitted to the “Circulo Creativo Latino de Estados Unidos” competition. The grand prize awarded was a fully paid trip to the 2012 Cannes Lion Festival.
Wing developed a: 60s video for the international competition to encourage recent graduates and other young creatives to join El Circulo, an organization created in 1999 to increase interaction between US-based Hispanic creatives. The creative focuses on critical scenes in popular movies where the lead characters decide to “split up,” thus usually finding themselves alone and unprepared to face the unknown challenges ahead. The tagline reinforces that “We’re better together” and features a call to action to become an El Circulo member.