When I saw the headline of Univision’s latest study – “Why Latinos Look So Good” – I have to admit, I was pleased. There are stereotypes that clearly benefit the people they purport to describe, and the myth of the Latin lover – and it is a myth – has never created problems for me. You learn to live with (exploit) myths like these. But there are other stereotypes, obviously, that can cause harm. And not just harm to their targets, but harm to the people who use the stereotypes for practical purposes.

Yes, I am talking about harm to marketers.

Read the entire post  by Giovanni Rodriguez  at ClickZ.

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