Fifty million people. One trillion dollars in buying power. Ad spending up 164% since 2001 to $3.88 billion. Hundreds of Spanish-language TV stations across the U.S.
Those eye-catching numbers represent the immense, and largely untapped, scale and wealth of the Hispanic-American media market. Put into greater perspective, if Hispanic-Americans comprised their own country, it would be the fifth-largest, by population, in the European Union. And this demographic is growing — rapidly.
Despite these figures, one component is still missing in the media industry’s quest for greater diversity: Hispanic leadership in the executive suite at media companies.
Read the entire article at MediaShift.