The public relations scarred Miami Marlins will start their new season with a new PR agency. Out is Coral Gables-based RBB, who has represented the team since it won its last World Series in 2003. On the mound will go Miami Beach-based the JeffreyGroup.
JeffreyGroup president Mike Valdes-Fauli told The Miami Herald that “the Marlins are cognizant of how important it is moving forward that they communicate better with fans and stakeholders across the community. I think it will be important for the Miami Marlins to communicate their point of view on a whole host of issues, including on the upcoming season, some of the challenges they’ve faced in the past, and even the current comparisons with the Miami Dolphins.”