As part of its Hispanic multicultural campaign initiative, Wells Fargo today announced its sponsorship of the Mexican National Team for the team’s annual U.S. Tour, beginning with yesterday’s game against Ivory Coast at MetLife Stadium in East Rutherford, N.J. The sponsorship further establishes Wells Fargo’s commitment to supporting soccer in the U.S., building on the company’s July 31 announcement of a national sponsorship of Major League Soccer (MLS). Both agreements run through 2016.
“Soccer is a growing sport in the U.S., with a dedicated fan base, and Wells Fargo is proud to support MLS, the Mexican National Team and the ‘beautiful game’ of soccer,” said Jamie Moldafsky, Wells Fargo Chief Marketing Officer. “We believe this is an incredible opportunity to connect with local communities and soccer fans across the country to share Wells Fargo’s passion for their financial success, as well as the sport of soccer.”
The company unveiled its support of soccer during the 2013 MLS All-Star Game in Kansas City, KS. Today’s Mexico-Ivory Coast game in New Jersey, the fourth of five U.S. Tour matches in 2013, will again showcase Wells Fargo’s commitment to the sport.
“We welcome and thank Wells Fargo for their support of the tour which allows ‘el Tricolor’ to visit all of its fans across the United States annually,” said Justino Compean, president of the Federacion Mexicana de Futbol, the Mexican soccer Federation.
In addition, through its sponsorship of the Mexican National Team, Wells Fargo secures a second national soccer platform to introduce and strengthen the Wells Fargo brand in the minds of the 90 million soccer fans across the U.S. The agreement also allows Wells Fargo and the Mexican National Team to work together on philanthropic and community programs during the team’s annual U.S. Tour.