To listen and watch playback of the webinar, Social Media Outlook for 2011, click here. You can view the PowerPoint deck below.eMarketer Webinar: Social Media Outlook for 2011
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You will take away:
* The numbers to know—how businesses are budgeting for social media and what they are spending
* How important Facebook is becoming to the online marketplace
* Why “liking” a brand is only the beginning of a consumer’s dialog with a company
* Which demographic groups are the heaviest users of social media and how to effectively reach them