Weber Shandwick becomes AOR for Mexico City Tourism Promotion Fund
Weber Shandwick announced today that the Mexico City Tourism Promotion Fund (Fondo Mixto de Promocion Turistica del Distrito Federal) has appointed the firm’s Travel & Lifestyle practice as North American public relations agency of record. By working together, Mexico City’s leading organization of travel specialists and global public relations firm Weber Shandwick will bring Mexico City’s vibrant and rich art, food and cultural scene to U.S. and Canadian residents. The Mexico Cityprogram will include strategy, research, branding, social and content development, and will draw upon the depth and breadth of the Travel & Lifestyle practice’s integrated campaign approach.
“We are passionate storytellers and excited to create a program that will not only tell the remarkable Mexico City story through traditional and social media, but really inspire consumers and travelers to engage with the destination in a way that drives business,” said Alice Diaz, executive vice president, Travel & Lifestyle, Weber Shandwick.
Weber Shandwick’s Travel & Lifestyle practice offers a broad range of expertise from travel and lifestyle media relations to promotions, events, reputation management, and crisis and issues, creating bold, collaborative programs for destination, transportation and hospitality clients that fully leverage the diverse, global resources of the agency. The Travel & Lifestyle practice has earned an unprecedented 18 Platinum Awards and four Best of Show Awards for its clients by the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.
Mexico City is Mexico’s premier tourism destination, attracting more than 12.5 million visitors each year. The city is a key center for business and also offers leisure travelers and business travel extenders a creative, contemporary culture that combines pre-Hispanic, colonial and modern influences that span nearly seven centuries. For more information, visit Mexico City on Facebook (www.facebook.com/MexicoCityLive) and Twitter (@MexicoCityLive).