WAPA America has reached an agreement with Nielsen, the global information and measurement company, to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico’s leading broadcaster. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.
Launched in the U.S. in 2004, WAPA America is seen in more than five million homes and is distributed by all major cable, satellite and telco providers. WAPA America broadcasts approximately 70 hours per week of original news and entertainment programming, as well as local movies, telenovelas and major sporting events like “Baloncesto Superior Nacional” (National Superior Basketball), Puerto Rico’s most popular professional sports league. WAPA America airs more live programming than any major U.S. Spanish-language broadcast network.
“We’ve been analyzing preliminary Nielsen data for several months and we are very excited with the findings, which confirm that WAPA America has a large and loyal audience,” said Alan J. Sokol, President of WAPA’s parent company, Hemisphere Media Group.
To read more, click here.