Walgreens Embraces Mobile as Key to Multichannel Success

Abhi Dhar – Chief Technology Officer, Divisional VP – Walgreens

Abhi Dhar is responsible for Walgreens’ digital and mobile presence in the ecommerce division. Dhar and Tim McCauley, director of mobile commerce, spoke with eMarketer’s Tobi Elkin about the chain store’s moves to offer customers prescription refills, photo services and more via mobile.

eMarketer: How does Walgreens view mobile? Where does it fit within the chain’s digital strategy?

Abhi Dhar: It is a connecting platform between the store experience and the online experience that our customers have when they’re on our website. Mobile presented an opportunity, especially with the rapid proliferation of smart devices, that we could address that continuum of experience between online and in-store and drive a multichannel value proposition in the minds of our customers. Read More »