“It is a true honor to use our creative and strategic energies to help PADRES,” said Octavio Orozco, VP and General Manager of VRTC. “They are providing such meaningful assistance to families in their time of greatest need.”
The call for entries was to submit a marketing plan that addressed the creative brief provided by PADRES. VRTC responded by not only producing a fully integrated communications plan, but by also committing to launch the campaign on a pro bono basis.
The communications plan focused on expanding the organization’s mission, which began more than 27 years ago supporting the needs of the Latino pediatric cancer community who have a higher risk of medical problems due to a series of complex factors, including language barriers, socio-economic challenges and limited access to community programs. PADRES has been able to bridge these gaps and provide educational, economic and quality of life programs and services not only to the Latino community, but to all families who have a child battling cancer.
“PADRES is honored to have an agency such as VRTC supporting our mission. It’s through partnerships such as this that we are able to make a greater impact on the community we serve,” said Elvia Barboa, PADRES Chief Executive Officer.
The VRTC team presented its marketing plan during the Hispanicize conference which was held the week of April 9th-13th.
VRTC has offices in Los Angeles, Houston and Guadalajara, MX. The agency adheres to the philosophy of Simple & Personal™, connecting people and brands by creating human experiences that make the simple and personal matter.