NASCAR has appointed Hispanic PR veteran Sabrina Macías as its brand new director of brand and consumer marketing communications.
“We are very pleased to have Sabrina join our team and to add their experience, insights and skills in several critical areas to an already strong group,” said Brett Jewkes, NASCAR vice president and chief communications officer.
Macias joins NASCAR from Edelman Worldwide, where as a vice president overseeing 23 staffers in offices across the country, she led award-winning and brand-building marketing communications programs for global companies such as Starbucks, Unilever, PepsiCo and Kimberly Clark, among others. At Edelman, she specialized in multicultural strategic communications and marketing, with an emphasis on Hispanic. Macias also served on an integrated team of senior executives from various agencies across the company to ensure alignment of marketing communications programs on behalf of Edelman clients.