VPE Public Relations launched commUNITY, a Latino Social Media specialty area to broaden clients’ online Hispanic marketing platforms. Along with maximizing existing social media opportunities, VPE will also help clients grow their online visibility by providing in-house website design development and maintenance, digital press kits, graphic design, media design and programming, as well as online research. 

Social Media commUNITY ranges from strategically utilizing various online tools and platforms to get a unified corporate and social message out to Latinos, applications include blogs, message boards, social networks, viral marketing campaigns, user groups, and news groups.”With the growing influence of social media among Latinos, we knew we had to tap into other areas where dynamic conversations about brands and our clients can occur,” said Patricia Pérez, VPE partner and head of the agency’s social marketing division. “Regardless of whether they access content in English or Spanish, we’re now going to reach them through their communication vehicles of choice.”focus, VPE has begun targeting moms and caregivers with its national directory of mommy bloggers to help clients reach the growing number of moms venturing online. VPE’s consumer and packaged good brands are already experiencing the benefits of online marketing to moms. Los Angeles public broadcast station KCET reaches out to this group to help promote the station’s new and current programming. For client McDonald’s, viral marketing campaigns have been on the menu for product launches.

As part of its commUNITY


“With the number of Latina moms posting blogs increasing, mommy bloggers are a great outreach vehicle to get our client’s message to a very targeted audience,” stated John Echeveste, VPE partner who heads the agency’s consumer division.

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