The Council of Public Relations Firms (Council), the industry’s trade association, announced today the election of John Echeveste, partner of VPE Public Relations in Los Angeles, to the organization’s board of directors.


“The Council has served as the leading voice of our industry for the last 15 years and I am pleased to join my colleagues in strengthening our standing,” Echeveste said.  “I look forward to working with the Council in building on its meaningful commitment to diversity within the profession.”
The Council’s Board has re-elected Chair Dave Senay, president & CEO of FleishmanHillard.  Senay, who was elevated to the level of president & CEO of FleishmanHillard in 2006, will serve as Chairman through November 2014.  Kathy Tunheim CEO, Tunheim Partners, will continue as secretary and Jens Bang, Chairman, Cone Communications will continue as treasurer.
The Council also elected as new board members: Bryan Harris, COO & Managing Partner of Taylor; Maureen Lippe, Founder and CEO of Lippe Taylor; Aaron Schoenherr, Founding Partner of Greentarget; Renee Wilson, President of MSLGROUP North America.
Continuing directors, all CEOs/Principals of their firms, are: Chris Graves (Ogilvy Public Relations); Matthew Harrington (Edelman), Jason Mandell (LaunchSquad), Marian Salzman (Havas PR), C. Renzi Stone (Saxum), Mark Thorne (Hill+Knowlton Strategies), Scott Chaikin (Dix & Eaton), Dorothy Crenshaw (Crenshaw Communications), Ron Hanser (Hanser & Associates) and Andy Polansky (Weber Shandwick).


“For the past 15 years the Council has been an important contributor to our industry’s growth,” said Senay. “Whether it’s the shift to a more integrated communications approach, expanding the PR talent pool, or negotiating with client procurement departments, the Council has been focused on our industry’s key issues, and will continue to be.  I look forward to working with the Board to strengthen the industry’s already enviable position in the marketplace.”


One thought on “VPE PR’s John Echeveste Elected to Council of Public Relations Firms 2014 Board of Directors”
  1. Congrats John, a true leader and public relations visionary!

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