VOXXI is partnering with the Studios division of Interactive One, one of the fastest growing digital companies reaching millions of Black and Latino Americans, to develop ground-breaking new programming, product and other digital services to further capture the U.S. Hispanic and adjacent multicultural markets.
Under the terms of the partnership, VOXXI.com and Saludify.com, a specialized English language Latino health site owned and operated by VOXXI, will join more than 70 other sites on Interactive One’s proprietary platform. The move allows VOXXI and Saludify to take advantage of Interactive One’s leading publishing tools while greatly extending their audience reach in a highly–targeted environment.
Interactive One Studios helps brands and third party publishers develop highly profitable digital businesses through world-class platform, content and audience development services. The partnership will also involve marketing and sales support, leveraging Interactive One’s expert sales force and VOXXI’s market expertise.
“The current state of the U.S. Hispanic market presents a huge opportunity for us and Interactive One,” said Emilio C. Sánchez, President and Editor-in-Chief of VOXXI. “There are almost 52 million Hispanics in the U.S., and a growing share of them are consuming news in English.* So this is the perfect time to bring Hispanics to the forefront of American dialogue.
“Additionally, we know that U.S. Latinos, as well as African Americans, are among the most highly engaged populations when it comes to digital platforms, particularly mobile devices, and this new endeavor will help us capitalize on Interactive One Studios’ know-how to better serve our target audience, the fastest-growing minority in the country,” Sánchez said.
The partnership will also extend Interactive One’s corporate mission to engage the most diverse, trend-setting, conversation-shaping audiences on the web.
“Interactive One is pleased to join forces with VOXXI to help inform such a critical segment of the nation’s New Urban population,” said Tom Newman, President of Interactive One. “VOXXI and Saludify are vital sources of information for U.S. Latinos, and we are looking forward to helping them grow stronger and prosper.”
In addition to VOXXI and Saludify, Interactive One Studios’ roster of partners includes Russell Simmons’ GlobalGrind.com, NBC News’ theGrio.com, Tom Joyner’s BlackAmericaWeb.com and more than 50 Radio One radio station sites across the U.S.