The appointment is part of a series of key executive appointments to expand the agency’s positioning and focus on emerging marketing priorities, including the U.S. and global multicultural marketing; the women’s market, including women of color; digital and social media strategies; cause-related marketing; and branded content. Michelle’s appointment follows the addition in May of marketing veteran Miriam Muléy as Vice President, Client Services & Strategy.
Michelle, who will report to Muléy, brings to the vox collective more than a decade of agency communications experience, working with both the general and multicultural markets, with a specific focus on Hispanic marketing across a range of industries and product categories. She has managed executive-level communications programs both internally and externally, and also has extensive experience in strategic planning and management for media, events and human resources.
“Michelle is a great addition to our team as we expand our own agency’s story, as well the brands we represent. We will leverage her extensive experience in working with clients and agency personnel to ensure that our messaging at all levels remains engaging, dynamic and inclusive, not just for the multicultural segments we target but for the vox collective as a whole as we deepen our profile and expertise,” commented Roberto Ramos, President & CEO of the vox collective.
“From the moment Michelle joined our team, I was struck by her industry expertise and strong strategic and creative multicultural capabilities. She is an important addition to the agency, allowing us to deepen the impact of our PR efforts, while drawing first hand from her innovative thinking and highly creative approach,” said Muléy.
Prior to joining the vox collective, Michelle was the Vice President for Talent, Culture and Communications at Adrenelina LLC, a multicultural marketing and communications agency in association with MDC Partners. In this role Michelle created the agency’s human resources practice and oversaw the development of all aspects of the program from recruitment, to planning, training and retention. In addition to this Michelle has served in a number of PR roles for leading agencies—including Emanate (Omnicom), Winglatino (Grey Global), Edelman PR and The Bravo Group (Young & Rubicam)—managing award-winning campaigns for brands such as Bank of America, Allianz Life Insurance, Forest Laboratories, Kraft Foods and AT&T Wireless. Under Michelle’s leadership, these brands outperformed expectations and impact in the multicultural market. Michelle holds a Bachelors degree from Yale University, and a Masters of Arts from Columbia University.