Network Expands to more than 10 Million Hispanic Homes
Continuing its rapid expansion in the U.S. Hispanic market, Vme today announced that it has signed a contract with The Nielsen Company to be a nationally rated network as of January 2011. Coupled with this, the 3-year-old network also announced that it is now available in 10.2 million Hispanic households further solidifying its position as the 4th largest U.S. Hispanic broadcaster of any kind.
Vme’s extensive distribution is comprised of 40 digital affiliate broadcast channels in the biggest Hispanic markets, offering over-the-air distribution of the network along with basic cable carriage in those same markets. Plus Vme has nationwide satellite distribution in the basic and Hispanic packages of both DirecTV and DISH, as well as coverage via Verizon FiOS and AT&T U-verse. This combined distribution brings Vme into nearly 80 percent of all U.S. Hispanic TV households.
Vme, which recently announced a new branding campaign that distilled the network’s mission into a single word – “Contigo” – which means in English “together with you,” finds that Vme’s positioning is fully aligned with its viewers. According to a new Consumer Segmentation study by Nielsen Entertainment:
- Vme viewers believe that Vme offers high quality programs that are more culturally relevant to them and in-line with their values and lifestyle than other Spanish networks;
- Vme offers unique programming that they can’t find elsewhere and that Vme programming is more engaging.
“Vme is really striking a chord with our viewers. We know from our ongoing Simmons data that Vme viewers are different, desirable and often not watching other Spanish networks. This provides opportunities to reach an unduplicated set of viewers,” stated Carmen DiRienzo, president and CEO. “We are pleased to become rated by Nielsen and move into this next phase for our network, our advertisers and our viewers.”
Vme offers 24/7 exclusive programming in genres that don’t exist on other Spanish networks. With extensive programming blocks in kids, lifestyle, sports, music, drama, planet and nature, and news and current affairs, Vme truly is “Contigo” with the entire Latino family – adults, women, men, youth and kids.