Part of Vme’s strategy to boost bilingual content for the audience of its channel Vme Kids contemplates a contest that will last several months to find talent who can speak both English and Spanish and can deliver the channel’s message.
“We’re trying to improve the learning of both languages, not ‘Spanglish.’ We want kids to learn the language well without losing their culture. We’re looking for special talent who can offer not just a face, but can deliver that message honestly,” told PRODU Ralph Parkman, VP of Marketing of Vme.
The contest will be held online, on social media, and through the team of Balsera Communications, the channel’s public relations agency.
Parkman also emphasized that Vme is welcoming culturally-relevant content from independent producers.
“We want to feature business people, inspiring stories, Hispanic content and independent producers. There is so much talent in this market, and we want to offer people the opportunity with this content on Vme: movies and independent content that promote family values,” added Parkman.