Multicultural marketing expert Maribel Viteri has been hired by Molson Coors Brewing Co. as the company’s new Regional Marketing Director for Latin America, based in Miami.

Ms. Viteri joins Molson Coors from Flor de Caña Rum, where she was International Marketing Manager for the brand. Flor de Caña recently announced the successful results of its latest social media initiative, led by Ms. Viteri, which increased the company’s social media footprint six-fold.

Ms. Viteri previously held positions as Marketing Director for ESPN Deportes and as Multicultural Marketing Manager for DIAGEO.

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