The connective and collective sharing of content online has exploded as social media engagement has become more and more ubiquitous. And person-to-person sharing has become the prime way content producers strive to have their information disseminated. Although, many studies suggest email is still the top way people share content and search is the top way people find websites, thus social sharing is increasingly under scrutiny.

A recent study from Outbrain indicates that just over 10 percent of external referrals are from social media sites, compared with nearly 41 percent from search and almost a third from other content sites

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