Viajes El Corte Ingles Selects Santa Cruz Communications as AOR
The company is also launching a new online platform to market cruises, TripCruises.com.
Santa Cruz Communications announced today the addition of Spanish leading travel company, Viajes El Corte Ingles, to its client roster. Santa Cruz Communications will provide national consumer and trade media relations support and will be responsible for the coordination and execution of the events surrounding the opening of the company’s U.S. headquarters in Miami and the launch of TripCruises.com.
As part of its international expansion strategy, Viajes El Corte Ingles is establishing its new U.S. headquarters in Miami, FL. The company is also launching TripCruises.com, a new online platform to market cruises that will be available for the first time to consumers in the U.S.
Viajes El Corte Ingles, S.A. is a subsidiary of Grupo El Corte Ingles, one of the largest business conglomerates in Spain. Viajes El Corte Ingles management model is based on a policy of personalized attention to customers in both private and business sectors. The company is the top travel agency in Spain with more than 827 offices, positioning it as a leader in the industry. At an international level, the company has 96 offices in 19 countries, including France, Belgium, Portugal, Italy, the United States, Chile, Mexico, Argentina, Peru and the Dominican Republic. For more information, visit: www.ecivacations.com.