Profero, has hired Veronica Villalpando as Group Account Director for Profero New York. Veronica will work on TRESemmé, Vonage, and Macy’s. Prior to joining Profero, she was the Global Account Director at Ogilvy & Mather working on Dove, and on L’Oreal Skin Care at McCann Erickson. Before working at those networks, she worked at The Vidal Partnership managing Spring’s multicultural initiatives, ATL and digital.

“Veronica brings to the team a sharp eye for business, the intellectual curiosity of a strategic planner and a love for creativity. Her marketing experiences at the global, general market, and Hispanic levels also make her a powerful partner to help our clients grow their business in both established and emerging markets,” says Roberto Ramos, Head of Client Services, Profero / President, Vox Profero.


Profero recently launched Vox Profero to offer the highly sought-after global Latin digital and social know-how to service the thriving US Hispanic and Latin America markets. The move was followed by a flurry of new hires this fall. One of these is Stephanie Provost, who joins Profero as new Head of User Experience, previously User Experience Lead at Poke. 


To address continued growth, the agency also hired Account Executive, Cuauhtemoc Sandoval who hails from R/GA, and EleniKostakis joined the Vox Profero public relations team as Account Coordinator.

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