Milwaukee is launch city for environmental sustainability education program June 8 and 9

The United States Hispanic Chamber of Commerce (USHCC) Foundation has accepted a $500,000 grant from Walmart to support the national USHCC Foundation Green Builds Business initiative designed to educate Hispanic entrepreneurs on environmental sustainability. The USHCC Foundation has selected Milwaukee as the launch-city for the program which will tour 11 cities across the United States this year.

The Green Builds Business Program is a full day of coaching on best green practices adopted by companies like Walmart in an effort to lower operating costs, increase revenues, and motivate workers while enhancing the health of people and the planet.

The USHCC Foundation will select 20 small businesses from Milwaukee to participate in a one-day workshop on best practices for: pricing, marketing and branding that grow green revenues; reducing environmental footprint and operating costs; and motivating work associates with opportunities that help the company and the planet.

The Green Builds Business training sessions will be led by Bill Roth, Green Business Coach for and President of NCCT, a San Francisco-based consulting firm that helps businesses define and integrate sustainability into their strategies, performance metrics, business processes, branding and marketing. At least one business will be selected to receive up to 24 hours of one-on-one green coaching (a $6,000 value) to formulate a green business plan or implement a green project that holds the potential of creating jobs, growing profits and reducing emissions this year.


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