MasterCard and Univision announced a partnership with popular Mexican singer-songwriter Paty Cantu.

Paty is the new face of the Univision MasterCard Prepaid Card, a card product designed to provide Hispanic consumers with access to a relevant and flexible financial tool that meets their everyday payment needs. In addition to learning about the benefits of prepaid cards, cardholders can also follow Paty as she debuts a solo tour in the U.S. to support her new hit album, Afortunadamente No Eres Tu, and can gain exclusive access to concerts, music downloads and more.

By using and reloading their Univision MasterCard Prepaid Cards, cardholders will have exclusive access to video footage of Paty’s concerts, desktop wallpapers, music downloads, and other content online through the MasterCard VIP cardholder site and a Paty Cantu forum on Univision.com. Cardholders will also have the opportunity to win autographed guitars, CDs and photos at events across the country.

In support of the campaign, television vignettes are airing across Univision Networks, demonstrating how Paty uses a Univision MasterCard Prepaid Card to meet her everyday needs and reinforcing the benefits of prepaid cards over cash. Television and radio spots supporting MasterCard’s Priceless advertising campaign will begin airing in mid-June, featuring the ways fans can use their Univision MasterCard Prepaid cards to follow Paty and experience her first U.S. tour first-hand. Online ads will highlight the unique access the Univision MasterCard Prepaid card provides to Paty Cantu video footage and more. In addition, personal financial advisor Orlando Montiel will appear in select vignettes and at events throughout the year as part of the Company’s ongoing financial literacy efforts.

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