Alliance Data Systems Corporation has signed a new long-term agreement to provide co-brand affinity credit card for Univision Communications.
“The new Univision MasterCard Credit Card further reinforces our mission-driven focus of informing, entertaining, and empowering the U.S. Hispanic community,” said Rick Alessandri, executive vice president, Univision Enterprise Development. “As credit and debit card penetration among Hispanics grows by double digits, we recognized that there was a need to offer an in-language solution that will allow consumers to help manage their finances with most communications in their language of preference.”
Alliance Data is developing a marketing-driven co-brand affinity credit program customized for Univision, designed to enrich the media brand’s relationship with its customers. The new loyalty program will reward cardmembers for dollars spent, with redemption options including Univision branded merchandise, exclusive content and experiences that could include “behind the scenes video” and VIP access at events.
“We view this partnership as one with tremendous opportunity. The Univision customer has many options and we know that the trust and loyalty to the Univision brand, coupled with the unique rewards and benefits of the program, will attract the Univision audience to this new card program,” said Melisa Miller, president of Alliance Data’s card services business.