Univision Communications Unveils “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) and Begins Fan-Centered Coverage with 100 Day Countdown
To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) .With an extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás, Galavisión, Univision Deportes Network (UDN), UVideos, Univision.com and Univision’s social platforms will deliver an unprecedented, totally fan-focused experience.
“We are investing and dedicating our extensive platforms and resources including Univision, UniMás, Galavisión, Univision Deportes Network, UVideos, digital sites and mobile apps, which will make these next 100 days the most exciting and content-filled lead-up to the games in this country’s television history, regardless of language.”
Univision’s coverage of the World Cup tournament includes the live broadcast of all 64 matches as well as live pre and post game coverage from 12 cities in Brazil delivering 24-hours of World Cup for 31 days across all platforms.
Former international soccer athletes Marcelo Balboa, Mauro Camoranesi, Ramón Ramírez and Hristo Stoichkov will join the Univision Deportes team, including Alejandro Berry, Jesús Bracamontes, Jorge Calvo, Lindsay Casinelli, Félix Fernández, Fernando Fiore, Ivan Kasanzew, Edgar Martínez, Pablo Ramírez and Luis Omar Tapia, among others.
In the next 100 days leading up to the tournament, Univision will leverage all platforms across entertainment, news, sports, and local broadcast TV and radio to deliver content focusing on the sports news, history, culture, fashion, food, events, and social aspects of the World Cup. This comprehensive programming approach will include a countdown of the 100 best goals in soccer history, engaging human interest stories on the history of the tournament, and interesting integrations leveraging talent as well as a sweepstakes giving one lucky viewer a chance to win a trip to Miami to tour the Univision studios and see the World Cup trophy.
UDN will also present a series entitled “Leyendas del Mundial” — 100 hour-long condensed classic soccer matches from every World Cup that will take viewers on a walk through the World Cup’s glorious past. Each week, Monday through Friday, will be dedicated to a past World Cup, starting today with the 1966 tournament in England, and culminating every Sunday night with the airing of the official FIFA Films documentary from that World Cup. In addition, 100 A-Z of World Cup vignettes and short clips covering every pivotal moment, play, and memory of past World Cups will air across networks and on digital.
“Univision is the home for soccer in the U.S. and our World Cup coverage will deliver on our expertise and passion for the sport. We are bringing a unique, fan tailored experience never before seen around the World Cup,” said Juan Carlos Rodriguez, president of Univision Deportes. “We are investing and dedicating our extensive platforms and resources including Univision, UniMás, Galavisión, Univision Deportes Network, UVideos, digital sites and mobile apps, which will make these next 100 days the most exciting and content-filled lead-up to the games in this country’s television history, regardless of language.”
Univision Deportes is enhancing the viewer experience by delivering a complete Augmented Reality graphics experience for its regular sports coverage – a first for soccer coverage in the U.S. The technology will be unveiled on-air during the Mexico-Nigeria match airing on March 5th on UniMás.
To continue the excitement in the lead to the FIFA World Cup – Brazil 2014™ excitement, UnivisionDeportes.com brings fans an online count-down clock, unique content from past World Cup tournaments, including, highlights, photos and videos, a comprehensive in-depth look at the participation teams and players and a trivia platform for fans of all types to participate on trivia questions allowing them to take a walk through history and test their World Cup knowledge. Also, special content on how the teams are getting ready and what’s missing in Brazil 100 days prior to the tournament. Fans will be able to follow the action and all the passion using the hashtag #UDMundial across their social platforms on Twitter via @UnivisionSports, as well as comment and follow all related content on Facebook.com/UnivisionDeportes and Instagram/UnivisionDeportes.
About Univision Deportes
Producing more than 10,000 hours of live sports across its platforms every year, Univision Deportes’ properties portfolio includes rights to the 2014 FIFA World Cup and the qualifiers in the lead up to the tournament, plus 13 of the 18 teams within the Liga MX, the Copa MX, the Mexican National Team, the U.S. Men’s National Team, the German National Team, the DFB Cup, the French National Team, the French Cup, France’s Ligue 1, Major League Soccer, the CONCACAF Gold Cup, the CONCACAF Champions League, the CONCACAF Men’s Under 17, the CONCACAF Men’s Under 20, the CONCACAF Women’s Under 17, the CONCACAF Women’s Under 20, the CONCACAF Futsal Championship, the FIFA 2013 Confederations Cup, the FIFA Under 20 World Cups, the FIFA Under 17 World Cups, the FIFA Beach Soccer World Cup, the FIFA Futsal World Cup, DKB Handball Bundesliga, Murcielagos F.C., international friendlies, Liga Endesa, Formula 1®, and volleyball. Univision Deportes also provides comprehensive coverage on all the latest from the MLB, NBA, NFL and much more.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is a media company serving Hispanic America. The Company, a content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.