Univision and Eventus announced the dates and lineup of the artists who will headline the 2014 “Premios Juventud” VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest Latin music stars, including past and present “Premios Juventud” nominees and winners. Paving the way to the 2014 “Premios Juventud” Awards Show airing on the Univision Network on Thursday, July 17, the PJ VIP Tour will make stops in Miami, Chicago, Houston, Phoenix and will finish in Los Angeles.

“The PJ VIP Tour brings to life the thrill of our award show to fans in communities across the country,” said Alberto Ciurana, president of Programming and Content for Univision Networks. “Univision is pleased to once again partner with Dr Pepper to deliver the music and artists that fans love wherever they are.”

The PJ VIP Tour presented by Dr Pepper launches in Miami on Wednesday, June 4th with a performance by Latin music heartthrob J Balvin. Reggaeton sensation J Alvarez will storm Chicago the following week on Thursday, June 12. Next, the PJ VIP Tour will roll into Houston on Thursday, June 19th for a show featuring Banda La Trakalosa de Monterrey. On Thursday, June 26th, the tour visits Phoenix for the first time with Latin music superstars Chino & Nacho, and wraps up on Thursday, July 10th in Los Angeles with regional Mexican music chart-topper Noel Torres.

“In this, the sixth consecutive year of the ‘Premios Juventud’ VIP Tour, we are excited to add a new market to the tour. Phoenix will experience for the first time the thrill of seeing and meeting Latin music’s brightest stars in their own city, up-close and personal,” said Nelson Albareda, president of Eventus. “Univision and Dr Pepper have found a way of bringing together America’s youth using music as the common bond. Fans, artists and brands gather in a unique celebration, leading up to one of Latin music’s biggest nights: the Premios Juventud Awards Show.”

“Premios Juventud” is Univision Network’s youth awards show celebrating music, sports, fashion, movies and pop culture. The 2013 edition set ratings ablaze, delivering nearly 5 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.4 million Adults 18-34, while making Univision the No. 1 network, regardless of language, for the night among Adults 18-34 for the sixth consecutive year. In addition, “Premios Juventud” and Univision ranked No. 1 for most social program and network on the night of the 2013 broadcast. (Source: SocialGuide)

About Univision Communications Inc.
Univision Communications Inc. (UCI) is a media company serving Hispanic America. The Company, a  content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional  suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

About Eventus                       
Eventus is an experiential, sports, entertainment, and shopper marketing company focused on connecting brands with consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets.  The company is headquartered in Miami with offices in major cities across the United States.

About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States.  Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean.

SOURCE Eventus

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