Universal Pictures announced the commitment to its Multicultural Marketing Division by promoting Fabian Castro to oversee the department and extending Talitha Watkins’ contract. Both executives have contributed materially to some of the studio’s recent hits by developing and implementing culturally relevant outreaches.
Castro, prior VP of Multicultural Marketing, will be elevated to Senior VP and will supervise the work of the multicultural division and its contributions to the films of Universal Pictures. Watkins, who serves as VP of Multicultural Marketing, has been with the department since its inception.
The announcement was made by Universal’s co-president of Marketing Michael Moses, to whom Castro reports.
“Watching Fabian grow has been one of the most exciting success stories I’ve seen in my time at Universal,” said Moses. “Unlocking the Hispanic marketplace is a priority for every studio, and we’re proud of the gains we’ve made with Fabian’s guidance. He has led us to implement innovative, effective campaigns that cross every marketing discipline and communicate to this segment of the audience in an authentic way.”
Moses added: “Talitha is a real star who’s gotten to shine with her contributions to making some of our recent films very big hits. She is the kind of savvy marketer you want on your team.”
Universal created the multicultural marketing group in 2010, hiring Castro to focus on Latino outreach and Watkins to concentrate on African American audiences.