Reputation-Management Crises Just Waiting to Happen

This is the second in a series of posts examining how many of the Fortune 50 have really evolved past the toe-in-the-water social-media-experimentation phase, and how many are still in the head-in-the-sand era.

I conducted a study of the Facebook presence of Fortune 50 brands and the data reveals the bad news that there is some serious potential for reputation-management issues. The worse news: those issues were avoidable.

  • Fifty-eight percent (29) of the Fortune 50 have an official Facebook page.
  • Forty-two percent (21) of the Fortune 50 have at least one unclaimed Facebook Community Page — sometimes in addition to their official Facebook pages, and sometimes as their only representation on Facebook.

Read the entire article at AdAge.

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