Uber, the technological platform that connects users with drivers, selects Newlink Communications as its partner and strategic ally in communications for Latin America. Uber, the technological platform that is revolutionizing the way in which people move in cities around the world, has chosen Newlink Communications as agency of record for communications efforts in Latin America. Newlink’s role will be contributing and supporting strategic communications efforts in Latin America, a region where Uber’s strong points – providing the technology that allows users to connect with a driver-partners to get a safe, trustworthy, and hassle-free ride – respond in an organic manner to the issues that the public opinion considers a priority. “We are very excited,” said Sergio Roitberg, Newlink’s CEO. “We are committed to the idea of velocity and the perpetual change of today’s world, which makes us a society in permanent update. Riding the wave of this new world with Uber LatAm isn’t only a cause of great pride for us as consultants, it is an opportunity to make history.”