U.S. Hispanic Consumers Are Highly Bilingual Online
For some U.S. Hispanic consumers, Spanish and bilingual content online are still signals that you want to engage with them.
As shared by Hispanic Market Advisors® on its blog, although Spanish fluency in the U.S. decreases with each generation, Spanish isn’t going away anytime soon! Not only Spanish-reliant speakers are searching and visiting pages in Spanish but even those who might not be fluent or have an advanced level of Spanish-speaking ability are willing to try it out.
Whatever the medium, matching the right language to the right audience is a must for marketers. So are you ready to making your site bilingual?