For some U.S. Hispanic consumers, Spanish and bilingual content online are still signals that you want to engage with them.
As shared by Hispanic Market Advisors® on its blog, although Spanish fluency in the U.S. decreases with each generation, Spanish isn’t going away anytime soon! Not only Spanish-reliant speakers are searching and visiting pages in Spanish but even those who might not be fluent or have an advanced level of Spanish-speaking ability are willing to try it out.
Whatever the medium, matching the right language to the right audience is a must for marketers. So are you ready to making your site bilingual?