MIAMI, FL -The Hispanic Market Section of the Public Relations Society of America (PRSA) Miami chapter had more than 70 people in attendance last week at their “Hispanic 3.0: Social, Bilingual and Ready to Mingle” workshop. The event was held at the beautiful Museum of Science and Planetarium.
Below are the complete tweet notes of the event, which was divided into two panels and featured:
Moderator: Silvia Prado of MarketWire
– Alex de Carvalho, Co-founder of StartPR and adjunct professor at the University of Miami School of Communication
– Allan Richards, Interim Associate Dean of FIU’s School of Journalism and Mass Communication
– Andrea Arnau, Interactive Director for Alma DDB
– Ariel Coro, is the digital spokesperson for the Hispanic community, Host of Tu Technologia on Univision, a business consultant and public speaker on technology and marketing to Hispanics
– Jorge Diaz de Villegas, national co-chair of Fleishman-Hillard’s Hispanic communications arm, FH Hispania
– Natalie Boden – Founder of BodenPR, a Miami based boutique U.S Hispanic Firm, winner of the American Express Make Mine A Million $ Business Competition and author of U.S Hispanic PR 2.0: A Social Media Analysis
– Nelson Santiago, Ph.D., CEO of Ear-Q Corporation & Founder of NAVantage, a Hybrid of Online Recruiting and Social Networking
Please note that the Tweets should be read from the bottom upward as that is the order in which they appeared. Sorry for any inconvenience.
if you want to Poken, you got to token…jk…go to www.DoYouPoken.comabout 21 hours agofrom web
Eloise Rodriguez: says coolest way to share social networking biz info (digital biz card) is to get a Poken. Go to their site. cost $20.about 21 hours agofrom web
To clarify, the photos were posted to Pantene’s Facebook page as a result of this campaign.about 21 hours agofrom web
Amigas por la Naturaleza campaign for Pantene generated 5,000 photo posting to site;about 21 hours agofrom web
Diaz de Villegas: FH encourages Hispanic clients to “let go” of their brand online; don’t stifle the conversationabout 21 hours agofrom web
Next speaker is Jorge Diaz de Villegas, national co-chair of Fleishman-Hillard’s Hispanic communications arm, FH Hispaniaabout 21 hours agofrom web
…get legal terms clearly spelled out and early, create media lists for the 2.0 featuring both social media and traditional media contactsabout 21 hours agofrom web
Natalie Boden: social media checklist includes bonding audience, easy call to action, appropriate language, newsworthy/buzz element….about 21 hours agofrom web
Natalie Boden: results do not YET include conversion rate; prelim results are great press offline/online coverage and FB fans joining Brisasabout 21 hours agofrom web
Natalie Boden: so campaign started with FB and then went to traditional media to continue driving traffic to FB pageabout 21 hours agofrom web
Natalie Boden: FB admins said thanks for asking; go ahead and post contest info that gave trip to Brisas for winner and three friendsabout 21 hours agofrom web
Natalie Boden: they first pitched administrators of Facebook pages they targeted; Vanidades, Vogue, etc.sites appealing to bilingual Latinasabout 21 hours agofrom web
Natalie Boden: they wanted to do it on a site that had nothing but logo on an application; they asked What does it take to be a good friend?about 21 hours agofrom web
Natalie Boden: client wanted to reach bilingual Latina to become fans of their Facebook page; wanted to measure conversion rate thru Facebkabout 21 hours agofrom web
Natalie Boden: Brisas was pitched with 140 character pitchabout 21 hours agofrom web
Next speaker Natalie Boden of BodenPR. She’s going to be reviewing case study for Brisas Hotels & Resorts; she’ll address Hispanic PR angleabout 21 hours agofrom web
Allan Richards: Trying everything is that video episodes are effective and especially combining tactic with community town hall meetingsabout 21 hours agofrom web
Allan Richards: Biggest challenge was doing it through social media. It’s tough because not everybody wants to get constant msgs about AIDSabout 21 hours agofrom web
Allan Richards: Found that students knew absolutely nothing about HIV in Miami; his mission was trying to drive ongoing awareness in Miamiabout 21 hours agofrom web
Allan Richards: Did student-based project that featured Miami Latina with AIDS Damaries “Dee” Cruz; they also did documentaryabout 21 hours agofrom web
Presenter is now Allan Richards of FIU. Helped create PBS site Tell Somebody Now. Helps bring awareness about AIDS and how you get itabout 22 hours agofrom web
Andrea Arnau: To compare, Telemundo celebrity Maria Celeste has 2,200 fans so their early results are very good.about 22 hours agofrom web
Andrea Arnau: Strategy includes FB, Twitter, etc… FB page already has 1,500 fans in just two weeks; site is not even promoted on the showabout 22 hours agofrom web
Andrea Arnau: They embedded a paparazzi reporter to tweet and produce iPhone video for their site LaBandaDelPueblo.comabout 22 hours agofrom web
Andrea Arnau: Reality show was to help launch a band that came together thru this show; site featured behind-the-scenes contentabout 22 hours agofrom web
Andrea Arnau: Telemundo has very robust site so State Farm strategy was to deliver audience to their own site using social mediaabout 22 hours agofrom web
Andrea Arnau: part of their strategy was supporting a reality show using digital media that was sponsored by State Farm; show was on Telemdoabout 22 hours agofrom web
Andrea Arnau: Case study being presented was for State Farm. Runs for eight weeks and they are only in their second week.about 22 hours agofrom web
Part two features Hispanic social networking case studies. First presenter is Andrea Arnau, Interactive Director for Alma DDBabout 22 hours agofrom web
Nelson Santiago caused a bit of an uproar in the crowd when he said half of Miami will leave to Cuba when Castro is gone…YIKES!about 22 hours agofrom web
Alex de Carvalho: Social media messages/words have to be adjusted to sound more like a conversationabout 22 hours agofrom web
Nelson Santiago: In this day and age condense your message, Twitter-like, to 30 seconds for your social media platformabout 22 hours agofrom web
Cathleen Farrell: said Vista is planning major web relaunch next yearabout 23 hours agofrom web
Ariel Coro: He says to make the effort to know what he likes to cover on his segment; be sure its relevant to him and don’t spam himabout 23 hours agofrom web
Ariel Coro produces Tu Tecnologia segment for Univision; he says to pitch him with simple story pitches and not techno mumble jumbleabout 23 hours agofrom web
Cathleen Farrell: This time next year we will see renewed interest in Hispanic because of huge Census results.about 23 hours agofrom web
1st session panelists: Ariel Coro (Tu Tecnologia), Cathleen Farrell (Vista), Alex de Carvalho (StartPR), Nelson Santiago (NAVantage)about 23 hours agofrom web
Ariel Coro: 6 in 10 Latino adults have a cell phone and half of them use text messages, according to Pew Hispanicabout 23 hours agofrom web
This is the first of two sessions slated for todayabout 23 hours agofrom web
Ariel Coro: 78% of English-dominant & 76% of bilingual Laitnos use the Internet; only 32% of Spanish-dominant Hispanic adults use the webabout 23 hours agofrom web
Follow live tweets of Hispanic Social, Bilingual and Ready to Mingle 2.0 PRSA Miami program NOW!about 23 hours agofrom web
