On Tuesday, December 3rd, 2013 LatinTRENDS magazine celebrated success, awarded excellence and acknowledged integrity during the Twelfth Annual Latino Trendsetter Awards & Scholarship Gala, a benchmark celebration, held at The Metropolitan Pavilion, in New York City’s trendy Chelsea district.

“I started these awards twelve years ago because I wanted to create a platform in which we could highlight people and recognize their work and achievements, and celebrate their successes. These are people that have real-life situations like so many of us, and I felt everyone needed to hear these stories,” said Juan Guillen, LatinTRENDS founder & CEO. “Trendsetters are men and woman who face obstacles and do not run away from them, and they do it with grace. We need to do these awards for our next generation of Latino Trendsetters so that they know how much we appreciate their daily struggles, perseverance and successes.”

This year’s Trendsetters are Linda G. Alvarado, President & CEO of Alvarado Construction and co-owner of the Colorado Rockies Baseball Team; Eliana Murillo, Head of Multicultural Marketing at Google, Inc. Ana Roca Castro, founder of LATISM (Latinos in Tech, Innovation & Social Media); Stephen Ritz, Founder of the Green Bronx Machine is receiving a special award, given to a person of non-Hispanic descent that has positively impacted the community. Additional Trendsetters are Lucia Ballas-Traynor, EVP of MamasLatinas.com; Sonia Sroka-Peña, EVP of Multicultural Marketing at Edelman; Lisette Nieves, Professor in Public Policy and Administration Brooklyn College& Social Entrepreneur in Residence at Blue Ridge Foundation; Ofelia Castiblanco, Director of Community Affairs at NBC &Telemundo NY; and Ramón J. Pineda, General Manager of Univision 41; Shoe designer Alejandra G; renowned Chef Ricardo Cardona; Eliza Esquivel, Vice President of Global Brand Strategy at Mondelēz Global LLC; Daisy Expósito-Ulla, Chair & CEO ofD’Expósito& Partners, LLC; Vincent Santana, MBA, EMPH, chief administrative officer of the Department of Neurology at Columbia University; Rafael Pineda, senior anchor on Univision41: Actor Luis Antonio Ramos; Singer-Songwriter & Entrepreneur Anthony “J’Martin” Espinal.

Delta Airlines received the Corporate Company of the Year Award for its commitment to excellence, being a solid corporate citizen and its proven track record of success in recruiting and retaining a diverse workforce and supporting Hispanic community initiatives. NY1 Noticias received the Media Company of The year award for its ten years of brining up to the minute news and informing New York’s Latino Community.

Telemundo’s Natalia Ortiz and NBC’s Tom Llamas emceed the evening, attended by more than 200 community leaders, influencers and distinguished members of the press. Associate sponsors of the Twelfth Annual Latino Trendsetters Awards include associate sponsors CUNY, Time Warner Cable, Casillero del Diablo Wines, NY1 Noticias, Moet Hennessy USA and Heineken USA.

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