The public relations campaign assignment will kick off with Hispanic online consumer education to position the cookware company within the U.S. Latino market.
DIÁLOGO was selected as the public relations agency of record (AOR) by TUCOCINA to increase the kitchenware company’s brand recognition and develop distribution and consumer online channels. Work provided by DIÁLOGO will include food and retail industry education on the benefits of TUCOCINA’s brand and product awareness with online Hispanic consumers.
Following an agency review, the New York-based kitchenware company determined DIÁLOGO could best revitalize its brand and expand its customer base.
Founded in 2005, TUCOCINA a targets Latin food lover, retailers and distributors interested in premier specialty kitchenware for the Latin kitchen. The company offers a complete line of cookware and kitchen tools sold at over 600 retail establishments in the U.S.
DIÁLOGO conducted an analysis to define TUCOCINA’s unique value proposition and used this information to develop the strategic public relations plan. DIÁLOGO is working with TUCOCINA to launch a public relations campaign to reach specific food and retail industry markets and Hispanics throughout the U.S.