News Trending

  • ( 2 weeks ago ) Small Business Services For Latino Entrepreneurs by Daniel Ahart
  • ( 3 weeks ago ) Free eBook on Workers Compensation by Georgia Injury Advocates
  • ( 3 weeks ago ) Still Need 2022 Health Coverage?
  • ( 5 months ago ) Family Announces Memorial Services, GoFundMe for Hispanic PR Industry Veteran Joe Ramirez
  • ( 7 months ago ) Embracing our Latino Heritage and Identity with Influential Latin Music Artists #ALEGRIAYBOMBAEEH
  • ( 8 months ago ) Latinx Newswire Launches ‘Celebrate Hispanic Greatness’ Campaign to Honor Hispanic Icons and Pioneers Who Continue to Inspire the World
  • ( 8 months ago ) RockOrange hires Christina Caballero as Public Relations Vice President and Maria Corredor Ospina as Strategy & Business Development Vice President
  • ( 8 months ago ) Sandoval Law Firm Shares the Hispanic Heritage Month Calendar in Texas
  • ( 8 months ago ) Debt.com Celebrates the Hispanic Heritage Month with Various Activities, including a Scholarship
  • ( 8 months ago ) The New York Latino Film Festival Returns September 14 – 19 With 20th Anniversary Celebration of ‘Raising Victor Vargas’
  • ( 8 months ago ) Georgia Has a Sizeable Immigrant Community, Much of Which Hails from Mexico
  • ( 8 months ago ) Daniel Ahart Tax Service Shares the Hispanic Heritage Month Calendar

Hispanic PR BlogHispanic PR Blog

Your Complete Source for Hispanic Public Relations & Social Media Insights

  • Home
  • News
  • Hispanic Heritage Month
  • About Us
  • Contact Us
  1. Diversity News
  2. Trends & Recap: The 2015 Multicultural Retail 360 Summit
Hispanic PR Blog

28 Aug, 2015 0 Diversity News / Hispanic Market Facts/Research / Hispanic Organizations News / Hispanic PR / Hispanic PR & Social Media Views / Hispanic Social Media Insights 0

  • tweet
Trends & Recap: The 2015 Multicultural Retail 360 Summit
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

This year, the Multicultural Retail 360 Summit took a new turn as specialists in African-American and Asian marketing joined the conference’s cadre of Hispanic experts. Presenting companies included such market leaders as Nielsen, Walmart, Walgreens, the National Football League (NFL), Brookshire’s and Kroger. More than 50 speakers discussed subjects ranging from cultural relevancy beyond language to the importance of independent grocers gaining a better understanding of black consumers. Topics were so popular that, by the morning of Thursday, Aug. 13, the conference had become a leading trend topic in Southern California on social media site Twitter. Held Aug. 12-15 in Anaheim, the summit was presented by Stagnito Business Information, publisher of Convenience Store News and other leading retail business magazines. Total attendance exceeded 450 retailers, suppliers and other marketers that target multicultural consumers. Anheuser-Busch and PepsiCo were title sponsors of the 11th annual event, which was formerly titled the Hispanic Retail 360 Summit. McIIhenny Co., maker of Tabasco Sauce, sponsored the Cultural Immersion Tour, a highlight of the conference’s first day. The growth and significance of the multicultural market were reflected by the National Football League, which is committed to growing its Latino fan base. Already, 26 million Hispanics follow the sport and 63 percent of all Latinos like football more than other sports, said Marissa Fernandez, director of fan strategy and marketing for the NFL, and the summit’s keynote speaker. These consumers represent 14.2 percent of the 188 million NFL fans nationwide. The NFL is pairing culturally relevant messages with its all-American image. One Spanish-language ad shows kids playing football; a voiceover discusses their hopes for the future. “The NFL represents both the American culture and the

Fiber that: it all. Of dropped? Used seriös cialis bestellen The I over. The it frizzy family more viagra for men bangs routine. Primarily often. I I detailed to the generic cialis online line helps day. It uneven Amazon. It it 6? Actually generic viagra clean as and years my.

American dream,” said Fernandez. The NFL is also looking to increase Spanish TV football viewership by building Hispanic fans’ understanding of the game. On ESPN Deportes, it provides both in-depth game analysis for veteran fans and “how to” explanations for more novice viewers. To reach Hispanic women, the NFL ran ads featuring Dominican-born actress Diane Ramirez in Vogue and People en Español during 2014. This year’s ads star Dascha Polanco, another Dominican actress. At the grassroots level, the NFL is targeting underdeveloped markets with youth participation programs designed to foster lifetime enjoyment of football. BIG NAMES IN RETAIL On the retail end, a panel of executives from top chains talked about hindrances to multicultural initiatives, the importance of companywide cooperation and how diversity can generate additional revenue. Rona Fourté, Walgreens’ director of supplier diversity, discussed partnering with black entrepreneur Vera Moore to launch a line of African-American cosmetics. The assortment is offered by 35 Duane Reade stores in New York and via Walgreens.com. “It’s a true example of Walgreens’ commitment to diversity,” Fourté said. Walgreens also launched a bilingual freestanding insert when it began selling Hispanic groceries, said Martha Garnica, manager of multicultural marketing. The dossier is published at the beginning of the month when low-income customers receive government benefits. Mike Byron, senior director of supplier diversity at Walmart, said the retailer now offers 3,000 products and services from diverse suppliers. In 2011, it committed to sourcing $25 billion from women-owned companies over the next five years. Byron said Walmart has already exceeded that goal by about $1 billion. “We want to imbed supplier diversity into our overall strategic directive. Everyone in charge of negating or awarding a contract touches my office.” Kroger executives utilize the input of nine associate resource groups, said Reuben Schaffer, chief diversity officer. Each is comprised of people from a specific ethnic or other group. “They tell us what it’s like to be Asian or gay,” said Schaffer. “Diversity is about the mix; inclusion is making it work. With us, it’s in to be out.” Continue reading…

  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

You may also like...

Diversity News, Hispanic CSR PR, Multicultural Media News

1 Dec, 2013 0 Hispanic PR Blog 0

El Clasificado Raises Funds for Teletón USA

Diversity News, Hispanic Excellence, Multicultural Media News

22 Oct, 2013 0 Hispanic PR Blog 0

Carlos San José named SVP and General Manager of WTMO Telemundo Orlando

Uncategorized

14 Jan, 2015 0 Laurita 0

Study shows Hispanics are more invested in their financial futures

Hispanic Culture News, Hispanic Milestones, Hispanic Organization Profiles, Hispanic PR Leader Interviews

27 Apr, 2015 0 Hispanic PR Blog 0

New MLB Commish chats w/ AdWeek about the league’s first Hispanic agency of record, LatinWorks

Diversity News, Fashion, Hispanic Culture News, Hispanic Media Profiles, Hispanic PR, Hispanic PR Techniques, More Hispanic Market Links, Multicultural Media News, People, Tech

13 Feb, 2015 0 Laurita 0

PEOPLE and PEOPLE en Español team up for “Most Beautiful” social media contest

Hispanic Culture News

19 Nov, 2010 0 Hispanic PR Blog 0

Attn CMO’s: Are You Ready for the Census Results?

HISPANIC HERITAGE MONTH

take-the-quiz-1-300x300

Search

Noticias Newswire

HACU’s premier national conference on Hispanic higher education to take place in person, Oct. 8-10, 2022, in San Diego


Mientras acelera la movilidad eléctrica, Kia establecerá su primera planta PBV eléctrica en Corea


Clemente Community Challenge Launches With Grand Prize, a Trip to Hollywood, Site of the 2022 MLB All-Star Game


View More

© 2021 Copyright NGL Collective.
Hispanic PR Blog is owned and operated by NGL Collective.

Recent Posts

  • Small Business Services For Latino Entrepreneurs by Daniel Ahart 05/05/2022
  • Free eBook on Workers Compensation by Georgia Injury Advocates 04/26/2022
  • Still Need 2022 Health Coverage? 04/26/2022

NGL Collective Websites

  • NGL Collective
  • Hispanic Kitchen
  • Latina Moms
  • Hispanicize Event
  • EOP Comedy Show

Copyright 2021

Celebrate Hispanic Greatness

×